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Nearly 50% of Apple Vision Pro products returned in China due to price disproportionate to practicality

2024-07-23

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【Pacific Technology News】Recently, there were reports that Apple's latest spatial computing device, Vision Pro, has suffered a return rate of over 50% in the Chinese market, but Apple has not yet responded to this. Well-known Apple analyst Ming-Chi Kuo pointed out that Vision Pro lacks practical functions and is difficult to become a daily necessity for users, which may be an important reason for the high return rate.


Vision Pro sales in the US market also failed to meet expectations, failing to achieve the sales target of 100,000 units. The high price of the product is considered to be one of the main factors affecting consumers' willingness to buy. Consumers may be more inclined to use their budget to buy other Apple products, such as Mac computers or iPhones, which have more advantages in practicality.

According to the regulations on Apple's official website, eligible products can be returned within 14 natural days after delivery, which provides consumers with the guarantee of return and exchange. Although there are rumors that Apple is developing a lower-priced version of Vision Pro, the practicality of the product is still the key to its success.

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