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Beijing News Shell Finance (Reporter Cheng Zijiao) On July 23, Alibaba International Station revealed that since the beginning of this year, the online export volume of merchants in the Olympic economy-related industries on Alibaba International Station has exceeded 7 billion yuan.

As a partner of the Olympic Games, Alibaba International Station has comprehensively increased its overseas investment on the eve of the Paris Olympics: since July, Alibaba International Station's advertisements have been all over the streets, subways and airports in Paris; at the same time, it signed French basketball legend Tony Parker, who has won four NBA championships, as a spokesperson to promote Chinese merchants on Alibaba International Station to the world.

"The driving effect of the Olympics is obvious! The number of visits to our store on Alibaba International Station has increased by 30%-50%." Lin Zhilie, general manager of Guangzhou Xili Clothing Co., Ltd., which specializes in sportswear, told reporters that now there are 6,000 to 7,000 overseas buyers who negotiate cooperation through Alibaba International Station every month, and even 8,000 in popular months.

Not only directly related industries such as sportswear, but also emerging industries on Alibaba International Station such as artificial turf and sports flooring are growing on the eve of the Olympics. Orders sold to France alone have increased by 139.58% year-on-year.

Moreover, unlike previous years when the Olympic economy was concentrated in a few industrial belts such as Yiwu, this year more digital overseas industrial belts have welcomed the "huge traffic" of the Olympics: the industrial belts for the recently popular sportswear, artificial turf and sports flooring, entertainment supplies and other products are located in Guangzhou; and the fitness equipment industrial belts in Dezhou, Shandong, and the fishing and water sports supplies industrial belts around Qingdao, Yantai and Weihai have all sold their products overseas.

Proofread by Liu Baoqing