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Porsche abandons electric car sales target as demand falls short of expectations

2024-07-23

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EasyCar News July 23,PorschePorsche announced that it would abandon its previously set goal of 80% of new car sales by electric vehicles by 2030. Porsche stressed that its product strategy still supports the goal of 80% of electric vehicle sales by 2030, but the final sales volume depends on market demand.

Porsche said in a statement that the transition to electric vehicles will take longer than we assumed five years ago and sales will depend on demand and the development of electric vehicles around the world. Although a number of highly anticipated electric models will be launched in the next few years, the transition to electric vehicles is slower than expected and the goal is too aggressive.

It is reported that on July 9, Porsche announced its sales performance in the first half of 2024. Global sales in the first half of 2024 were 155,945 vehicles, compared with 167,354 vehicles in the same period last year, a year-on-year decrease of 7%. Among them, sales in the Chinese market were 29,551 vehicles, a decrease of 33% from 43,832 vehicles in the same period last year.

It is worth noting that this achievement was achieved against the backdrop of Porsche's product upgrades.CayennePanameraMacanTaycanFive models including the 911 are in the stage of facelift and replacement, which will inevitably have an impact on supply in some markets.