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Jia Yueting announced FF's second brand model: this time it will be sold in large quantities

2024-07-23

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EasyCar NewsOn July 22, at the first shareholder community day held at FF headquarters,Jia Yueting announced FF's second brand model, planning to create an "AI car of the future, AI people's car" with AI luxury and extreme price-performance ratio. He said that the goal of this new model is to sell it on a large scale.

Jia Yueting also said that the next "FF Dream Battle" will be divided into three chapters: "Dream Defense Battle", "Dream Realization Battle" and "Dream Evolution Battle". Currently, FF is at a critical stage in the first chapter.

In the first phase, the company announced six major measures for the "Dream Defense War": compliance, financing, bridge strategy, restarting SOD2, organizational upgrades, and commercializing its personal IP to help FF, which received strong responses and strong support from retail investors in China and the United States. Subsequently, the company's capital market fundamentals underwent fundamental changes, which to some extent resolved the bankruptcy risk;

In the second phase, the company submitted its 10-K annual financial report, restarted the delivery of SOD2, and obtained the approval of the Nasdaq Hearing Committee to continue listing and trading if two conditions were met.

In the third phase, substantial progress has been made in developing the bridge strategy and the second brand. To this end, a press conference for the "bridge strategy" is being prepared, and more details and progress will be shared at that time. In addition, good progress has been made in promoting the commercialization of his personal IP project. The next most decisive task in the third phase is to meet the two compliance requirements of Nasdaq as soon as possible.

As previously reported, on June 13 this year, FF announced that it had completed the delivery of new cars to individual investors in the secondary market, which was also the 12th new car it delivered. It is worth noting that in March this year, Faraday Future issued its first recall plan, which included all FF 91 cars (11 vehicles) produced last year.