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Electric vehicle ambitions on hold: Ford delays electric SUV production in Canada

2024-07-23

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According to foreign reports, Ford has announced a strategic change at its Oakville Assembly Plant in Canada, which was originally planned to produce electric vehicles (EVs). Now, the plant will focus on producing large gasoline-powered versions of its popular F-Series pickup trucks.

Ford's decision comes after a surge in electric vehicle sales in the second quarter in the U.S. Ford led the pack among traditional automakers, with electric vehicle sales surging 61% year-over-year to 23,957 units. That helped drive the company's overall sales growth in the quarter and solidified its position as the second-largest electric vehicle seller in the U.S. ahead of General Motors.

The decision to focus on building larger, gasoline-powered F-Series pickups in Canada marks a shift in Ford's original plan to launch a three-row electric SUV in Oakville in 2027, a delay it attributed to slower-than-expected growth in demand for electric vehicles, it said in April. Despite the change, Ford reaffirmed its commitment to the electric vehicle space but did not specify the new production location.