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#Uniqlo executives say Chinese consumers' mentality has changed# Recently, Uniqlo released its latest financial report, and both revenue and profit in Greater China declined. Regarding Uniqlo's performance in the Chinese market in the third quarter, Pan Ning, CEO of Uniqlo Greater China, said in a briefing that Chinese consumers' mentality has changed and they no longer choose branded goods when buying clothes. Pan Ning believes that Uniqlo has the potential to become the first choice brand for Chinese consumers.

It is understood that in the three years starting from the 2024 fiscal year, Uniqlo plans to close and renovate about 50 physical stores each year, on the one hand closing stores with low sales; on the other hand, through renovation, the sales of each store will be increased by more than 1.5 times. For the Chinese market, Pan Ning revealed that the flagship stores in Shanghai, Guangzhou and other places will be renovated, and at the same time, flagship stores will be opened in Chengdu, Chongqing, Tianjin, Xi'an, Kunming, Zhengzhou and other "large cities with great potential but no flagship stores yet".