news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

Recently, Taobao launched a "Global Free Shipping Plan for Large Clothing" and has started recruiting merchants. Merchants can sign up to participate by logging into the Qianniu backend. Some high-quality stores on the platform have received invitations. Judging from the feedback from merchants, the policy given by the platform is very powerful.

It is understood that under this model, the platform will provide merchants with high overseas postage subsidies, directly provide free shipping to overseas consumers, and help merchants grow rapidly overseas. The first phase of the project covers Singapore, Malaysia, South Korea, Hong Kong, Macau, Taiwan and other Asian regions. By the end of the year, it will expand from Asia to Australia, and then gradually achieve free shipping worldwide.

Merchants do not need to open a new store based on their existing Taobao Tmall stores, nor do they need to make special settings for their products. As long as they join the program, they can directly display and sell products to billions of consumers around the world. The products are priced the same at home and abroad.

Merchants have the right to set prices and goods independently, and do not need to consider cross-border logistics. After receiving orders from overseas consumers, they only need to send the goods to the domestic shipping warehouse, and the goods will be confirmed upon arrival at the warehouse, with 0 returns, 0 refunds, and 0 freight insurance.

"This is very good news for Taobao merchants doing domestic business. The biggest advantage of doing business overseas on Taobao is 0 returns, 0 refunds, and no shipping insurance." A senior practitioner in the field of cross-border e-commerce analyzed that Taobao has created a new overseas model with low thresholds and low costs, helping merchants expand into new overseas markets without increasing their operating costs.

Competition in domestic e-commerce is becoming increasingly fierce, and the growth rate of emerging platforms such as interest e-commerce has also slowed down, especially for clothing. This year, there were reports that the return rate of women's clothing on short video live streaming platforms remained high during the 618 shopping festival. High returns, high inventory, and high costs have become the consensus of merchants. "It is getting harder and harder." In this case, many merchants have turned their attention to going overseas.

The person further pointed out that compared with the current overseas e-commerce platforms, Taobao merchants do not need to open new accounts or prepare new products. They only need to sign a contract to sell goods overseas without any additional costs. They can also share the operating costs of the high domestic return rate and freight insurance.

At present, in addition to regular men's and women's clothing, merchants in the broad fashion categories in overseas markets, such as sports and outdoor clothing, shoes and bags accessories, children's clothing and shoes, can sign up to participate in Taobao's plan.

(Image source: Taobao Tmall Merchant Workstation, Qianniu Homepage)

According to Statista data, the global apparel market will reach $673 billion in 2023, and consumers' pursuit of fashion trends is showing an escalating trend. With the popularity of smartphones and the impact of the epidemic, the penetration rate of e-commerce in the apparel category has increased significantly.

In the fast fashion industry, Taobao apparel merchants have an absolute advantage worldwide. They have leading e-commerce operation experience and supply chain capabilities backed by the "world factory", and more importantly, original design capabilities with thousands of styles and unique characteristics.

The iFashion and other standards set by Taobao Fashion have guided the Chinese fashion e-commerce market and then spread to the upstream and downstream industrial chains, forming the characteristics of fast new product launches, high frequency, and diversified styles. In the past, most offline brands could only launch new products on a quarterly basis, but on Taobao, the frequency of new product launches by fashion merchants can be greatly shortened to weekly.

As the first frontier for clothing merchants, Taobao has accumulated an extremely rich and diverse supply of goods - about 2 million new clothing stores are opened on Taobao every year, with more than 100 million popular products, attracting more than 400 million users to buy clothes on Taobao every year, of which about 20 million users buy clothes on Taobao once a week on average.

Compared with 20 years ago, Taobao's clothing going overseas is essentially closer to the "Chinese aesthetic" going overseas. This will be the first time in history that Chinese clothing merchants will go overseas on a large scale with their own brand concepts and original styles without relying on the "brick-moving model".

"Just like new energy, apparel is also an advanced industry that represents Chinese manufacturing." Another cross-border industry insider said that after the launch of Taobao's "Global Free Shipping Plan for Big Apparel", apparel is expected to become the next new outlet for the trillion-dollar industry to go overseas.

Leifeng Network