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"I recently got a promotion and my social engagements have increased dramatically. I want to buy an executive sedan that can satisfy both business and family use. It would be best if it is a new energy vehicle. Do you have any recommendations?"

As the wheel of history rolls forward, the baton of the main force of consumption has been handed over to the young group. The questioner is a young consumer born in the 1990s. In the past, there was really no way to deal with this greedy demand of "wanting both", until this year BMW launched the new i5, which subverted the entire luxury executive family car market.

In an age where appearance is justice, how can you not have outstanding looks?

In an era where appearance is justice, outstanding appearance has become the stepping stone to attract young people to swipe their cards for consumption. Old-school designs obviously cannot impress them, and only being unique can win their favor. Even executive-class models cannot avoid this pain point, and BMW is well aware of this.

Based on the precise insight into the needs of the times, the new BMW i5 takes the initiative to break the shackles, abandoning the stable design style of executive sedans and replacing it with a fashionable and sporty style - the design language of the headlights is particularly sharp, and the slightly upturned "eye corners" are matched with the larger "double kidney" air intake grille, creating a powerful aura of majesty without anger; the side shape of the car is simple and capable, and the super-long body moves the visual center of gravity backward, like the back of a tuxedo. The roof naturally droops with smooth and flexible lines, showing a streamlined beauty comparable to a coupe, dignified and elegant; at the rear of the car, the straight and slender taillights echo the tough tail, which is very visually impactful and highly recognizable when driving at night. Design is an endless exploration. It is not limited to appearance, but also related to deeper connotations. BMW i5 has taken the lead in completing the transformation of executive sedans from "business formal" to "business casual", which is undoubtedly in line with the word "young". BMW is interpreting their unique insights in design in the new era.

The body is just an appetizer, the soul is the main attraction

If there is only one word to describe the transformation of the BMW 5 Series, it must be "comprehensive". The interior specifications of the new BMW i5 follow the top standards of its flagship 7 Series. Whether it is visual perception or actual experience, every detail reveals BMW's luxury and innovation.

When you enter the new BMW i5, the first thing that catches your eye is the integrated floating curved screen, which is large enough but not obtrusive, standing quietly behind the steering wheel. At this time, the surrounding interactive light strip lights up synchronously, and the dazzling streamer effect runs through the entire car. If you look up slightly, you can see the panoramic star track skylight, which extends from the top of the front row to the top of the back row. The visible area is about 30% larger than the skylight of the previous generation model. The color of the star track and the surrounding interactive light strip echo each other to create an intoxicating artistic conception. Tempering magnificence in meticulous craftsmanship is the attitude given by BMW.

As an executive sedan, the rear seat experience is particularly important. The new BMW i5 also delivered a high score - the rear entertainment system. The new BMW i5 has created an exclusive private theater for users. The 8K ultra-high definition, 31-inch floating giant screen extends naturally from the ceiling. After activation, it is connected in real time and supports 32:9 panoramic playback mode. It is matched with the Bowers & Wilkins surround sound system to present a top-level audio-visual experience for rear passengers. Imagine that during a business reception, you and your customers are sitting in the back seat chatting and laughing, and the calmness and elegance when the sound of piano sounds in your ears... Or during a family self-driving tour, parents and children sit in the back seat to watch dramas and listen to songs, and the hearty laughter of family members comes from time to time, adding fun to the journey. How warm this scene is. At the launch conference of the new BMW 5 Series, Gao Xiang, President and CEO of BMW Group Greater China, said "inject emotion into it" when introducing the interior of the new BMW 5 Series. Perhaps only by experiencing the new BMW i5 in person can you understand the true meaning of this sentence.

It is prestigious for business reception and comfortable for daily family use. It has to be said that the new BMW i5 has achieved "having the best of both worlds", which is unique among models of the same class.

The driving benchmark, all-newBMW i5Take the lead

Once upon a time, "A 3 Series is indispensable in life" was widely circulated among car enthusiasts who valued driving experience, which fully demonstrated BMW's strength in the field of driving pleasure. So does the more stable i5 also have this feature? The answer is yes.

The all-new BMW i5 is equipped with the fifth-generation BMW eDrive electric drive system. Its self-developed excitation synchronous motor can output a maximum power of 210 kilowatts, a maximum horsepower of 286, a peak torque of 410 Nm, and a zero-to-hundred acceleration of less than 7 seconds. Even when the vehicle is driving at medium and high speeds, it can have excellent acceleration capabilities. From a data perspective, the power level of the all-new BMW i5 has far exceeded that of the 2.0T fuel vehicle of the same level. However, the output characteristics of electric vehicles and fuel vehicles are different. Electric vehicles have the inherent advantages of fast power response and strong instantaneous burst, which means that the actual performance of the all-new BMW i5 in terms of power is more rapid than the paper data we see. In addition, when the vehicle starts, its powertrain can respond within 100 milliseconds. This feeling is smart and direct, which will make the driver feel more confident and safer; and when overtaking, users can also activate the BOOST function at any time through the paddles, instantly obtaining an additional 30 Nm of torque output, so that the car can move at will.

Driving pleasure is not only about power, but also about control, which is the specialty of BMW. The new BMW i5 has a high-quality body that is precise, strong and lightweight, equipped with an optimized double wishbone double ball joint front suspension and a multi-link rear suspension. While the hardware level is already very outstanding, the new BMW i5 also brings the 9th generation lateral dynamics management system, known as the "strongest brain of the chassis", which is responsible for allocating various functions of the chassis and making the best response in a very short time. To put it simply, the new BMW i5 has both the physical fitness of a sports athlete and the smart brain of a highly educated person. This combination brings excellent vehicle control performance, such as precise steering and stable cornering, and hill running and cornering are no problem at all.

Conclusion

It can handle both the living room and the kitchen, and it can also play on the racetrack. Which young people can resist such a "car all-rounder"? The combination of the new BMW i5 and the young group is the strongest answer to the version. It may only be a matter of time before "a 5 Series is indispensable in life" becomes the main theme. (Information)

Upstream News Li Ziheng