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No one would deny that the best performing brand in China in the first half of 2024 is vivo, because vivo did perform well in the first half of the year and was the sales king in China in the first half of the year.

Moreover, Vivo also made a good start in the second half of the year. According to data from industry insiders "Smart Chip Guide", Vivo has been ranked first in China for seven consecutive weeks. In the past 28 weeks of this year, if Huawei is not counted as Smart Selection, Vivo has been ranked first in China for 19 weeks. If Huawei is counted as Smart Selection, Vivo has been ranked first 14 times. It is the brand with the most rankings in China, and all other brands combined are no match for it.

PS: In the past 28 weeks of the regular ranking, vivo took the first place 19 times, Huawei took it three times, Apple took it three times, OPPO took it twice, and Honor took it once. In the unconventional ranking, vivo took the first place 14 times, Huawei took the first place 10 times, and the remaining brands did not change.

Did you see it? Vivo is so strong in China now that even in the 618 battle, Apple and Xiaomi are not its opponents. Because 618 is not only about online but also offline, and data statistics look at the overall performance. According to this trend, the first place in China this year will be taken by vivo again. You should know that vivo has been the brand with the highest sales in China in the past three years. It seems that vivo really understands the domestic consumer psychology, otherwise how could everyone like vivo's models and buy vivo phones? After vivo, the second best performing brand in China this year is definitely Huawei, because Huawei ranks first the number of times after vivo.

Relatively speaking, Xiaomi needs to work harder in China, because in the past 28 weeks of 2024, Xiaomi has never been ranked first in domestic sales. This is mainly because Xiaomi is a relatively weak brand offline, and is indeed a little worse than the other brands. However, Xiaomi's ranking in China this year should be among the top four, and it will not be ranked fifth for a long time like in the past, or squeezed out of the top five.