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Recently, Rémy Martin, a cognac expert in the premium Champagne region, celebrated its 300th anniversary. The brand held a celebration at Maison Rémy Martin in Cognac, France. Ms. Sophie Phe (Peng Shuangling), CEO of Rémy Cointreau China, Mr. Jean-Philippe Hecquet, CEO of Rémy Martin, Mr. Baptiste Loiseau, the fifth chief winemaker of Rémy Martin, and other brand executives gathered with guests from China. As the brand spokesperson for Rémy Martin CLUB, Li Xian also set foot in Cognac, France for the first time to celebrate the 300th anniversary of Rémy Martin.

Li Xian and brand executives raised their glasses to celebrate.

Rémy Martin was founded in 1724, the Chinese Year of the Dragon. This year, in 2024, the brand once again celebrates its 300th anniversary in the Year of the Dragon. This coincidence gives the brand a unique meaning. Since Rémy Martin Fine Champagne Cognac entered China, the image of a centaur holding a spear and shooting stars has become the symbol of French cognac in the minds of Chinese consumers. The brand also directly uses the logo image as the official Chinese name of the brand (Rémy Martin) - "Rémy Martin", becoming a well-known representative of French cognac in the Chinese market. Today, the Remy Martin winery is celebrating its 300th anniversary, and together they start the beautiful wish of "When Remy Martin opens, good things will come naturally."

Remy Martin Fine Champagne Cognac.

The Maison Rémy Martin in Cognac has reopened after years of restoration.

In July, Cognac is full of vitality in the midsummer. The Historic House in Cognac has re-emerged after renovation. At the celebration ceremony, the Rémy Martin Grande Champagne Cognac 300th Anniversary Coupe was presented. Baptiste Loiseau, the fifth chief winemaker of Remy Martin, introduced this limited edition of the 300th anniversary milestone in detail and brought out the story of the "Perpetual Reserve", which also represents the historical accumulation and craftsmanship of the 300th anniversary of Remy Martin.

Three hundred years commemorative edition.

Mr. Jean-Philippe Equet, CEO of Remy Martin Winery, said: "From the birth of Remy Martin to the present, every step forward has condensed the common wisdom and efforts of all the owners of the winery. Today, Remy Martin has grown into a global brand. The 300-year journey is incredible." Then, Ms. Sophie Phe, CEO of Remy Martin Cointreau Group China, told everyone about the deep roots of Remy Martin and the Chinese market: "The brand name Remy Martin was given by Chinese consumers, and this deep emotion has been integrated into our brand culture. We will take the 300th anniversary as a new starting point and start more wonderful things with everyone."

Li Xian starts his journey to Remy Martin Winery.

As a special guest, Li Xian, the brand spokesperson for Remy Martin CLUB, shared his experience of the Remy Martin Cognac trip on site: "I walked down to earth in the Remy Martin winery this time, visited the vineyards, distillery and wine cellar, and many moments shocked me. I realized that only when time, terroir and people work closely together can such an extraordinary cognac be brewed. I finally understood why Remy Martin has been passed down for 300 years, which is amazing." Talking about the cooperation with the brand, he said: "Just like Remy Martin's motto, 'Keep your feet on the ground and shoot your head high', Remy Martin has always attached great importance to quality. From becoming the spokesperson for Remy Martin CLUB and shooting commercials to coming to Cognac to celebrate the 300th anniversary of Remy Martin with everyone and becoming a member of the Remy Martin family, good things have happened in the past year, and these are very memorable moments for me."

Written by: Nandu reporter Wang Xin