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IT Home reported on July 18 that according to the latest report released by market research firm CIRP,iPhone 15 series models account for 67% of total iPhone sales in the United States in the second quarter of 2024, which was 1 percentage point lower than that in the first quarter.

In the first quarter of 2024, the iPhone 15 series accounted for 68% of total iPhone sales in the United States, compared with the iPhone 14 series (75%) in the same period last year.Down 7 percentage points。

In the second quarter of 2023, the iPhone 14 series accounted for 79% of the total iPhone sales in the United States, which means that the proportion of iPhone 15 series models is 2.12 percentage points lower, indicating that the enthusiasm of American iPhone users to upgrade to the 15 series has begun to decline.

▲iPhone 15 Pro/Pro Max on the left, iPhone 15/Plus on the right

According to segment data, as the iteration speed of hardware updates accelerates, consumers are spending less on the latest and best iPhones.

After the release of the iPhone 15 series in September last year, IT Home conducted an upgrade purchase survey, and the results are as follows: