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On the first day of Wanfeng Coast City’s opening, there was a huge crowd of people.

If you were to ask where the hottest place in Shenzhen was last weekend, Bao'an Shajing Coastal City, located at the northernmost end of Shenzhen's western golden coastline, must have a "place". According to statistics, Wanfeng Coastal City had a hot data on the first day of opening, with more than 390,000 visitors and more than 21 million sales on the first day, and 60,000 new registered members, showing the commercial vitality and consumption resilience of Bao'an District.

Recently, with the opening of the Shenzhen-Zhongshan Channel and the arrival of summer vacation, major business districts in Shenzhen have switched to the "follow the crowd" mode. Bao'an is gradually becoming a "super destination", with new business districts constantly igniting new consumption hotspots, making Bao'an's "Western attraction" full.

　There is no shortage of large commercial buildings in northern Baoan

On July 13, the highly anticipated Wanfeng Coastal City was unveiled. As the largest commercial complex opened in Shenzhen this year, it has a total area of ​​200,000 square meters. More than 300 brands have settled in, of which more than 100 are the first stores in Baoan North. Paris Baguette, Gaga, Feitao Ice House... The food starry sky of Wanfeng Coastal City is lit up by familiar names. The opening offers and discounts are unprecedented, and citizens who want to get the best deal are competing to come. One netizen said, "The whole Baoan District is in Coastal City."

As an industrial town, Shajing Street's total industrial output value has exceeded 100 billion yuan. Its locational advantages and resource endowments have enabled it to take a step ahead on the road to high-quality development. Now, the Bao'an Shopping Mall has made up for the long-term lack of large-scale commercial complexes in northern Bao'an.

"In the past, whenever I wanted to shop, I either went to Yifangcheng or Daqianli." Ms. Zhou, who lives next to Wanfeng Coastal City, said frankly, "I heard that the area of ​​Coastal City next to my home is twice that of Nanshan Coastal City. I am very curious about what is 'hidden' in the new mall." Ms. Zhou said that when she used to rent a house in Nanshan, she usually liked to buy bread from Prince Maca and eat at Gaga. In the past, she had to take the subway to satisfy her cravings. Now that the store she has been dreaming of has opened at her doorstep, Ms. Zhou can't wait to become one of the first "experience officers" and call two or three friends to "try it to see if it tastes good."

The Coast Cinema, which became popular as soon as it debuted, also attracted a lot of attention. Xiaohua, a sophomore student, said that the first thing she does when she and her classmates get together is to watch a movie. "High brightness, high frame rate, full of details, fully demonstrate the transparency of light and shadow, and is especially suitable for watching blockbusters." It is understood that the Coast Cinema in Wanfeng Coast City is the first CINITY LED theater in Shenzhen. As an ultra-large five-star luxury cinema, it is equipped with the world's first 4K 120 frames - 50 times the color and brightness range of traditional SDR equipment and other audio-visual configurations. Xiaohua said, "I plan to move the class reunion to the MALL in the future, watch movies, eat, and buy things. The party has also been upgraded from the original daytime to a whole day."

　Zhongshan citizens cross the Lingdingyang to try new food

Be it the dazzling array of shops, the luxuriously equipped cinemas, or the ecological terraces covered with green plants...it is not only the residents of Bao'an District who are surprised. Citizens living in Zhongshan also can't wait to cross the Lingdingyang and step into the prosperous area of ​​Bao'an, measuring the new heights of this urban area with their footsteps.

Mr. Hu from Zhongshan arrived at Coast City with great enthusiasm on the opening day. Coast City opened 13 days after the opening of the Shenzhen-Zhongshan Link, which also allowed the citizens of Zhongshan to be the first to taste the new things. He and his family set out from Zhongshan early in the morning and drove through the Shenzhen-Zhongshan Link to Coast City for lunch and shopping. "The whole mall is like a park." The 25,000 square meters of coastal park, the collection of participatory water features, the children's entertainment space, the 400-meter jogging track... blur the boundaries between the mall and nature, stack the natural wildness with the mall, and break the boundaries of space. It not only meets the shopping needs of urban beauties, but also makes full use of the interactive relationship between space and business, creating the best territory for children to play and let the children have fun.

The "third space" favored by young people

A highly recognizable 20-meter-high giant tree-shaped skywalk went viral on WeChat Moments on the opening day. The future plans centered around this "eye-catching package" are even more exciting - a stepped library, a roller skating base, a cute pet park... Every corner will be given a new mission, and the mall will no longer be just a place for transactions, but will evolve into an all-around living space that integrates convenience, service, leisure, and culture. "Isn't this the park-style, fashionable, environmentally friendly, and culturally integrated 'third space' that young people like?" In Mr. Hu's opinion, the "only flaw" is that there are too many people and it's too crowded. "Every restaurant was full at mealtime, and we waited for two hours."

How could Hong Kong consumers who prefer shopping in physical stores miss this feast? "I am very familiar with Bao'an. I used to come here often. The mall has a discount when it opens, so I come here to get a manicure, eyelash extensions, eat and get a massage." Ms. Guo, a Hong Kong citizen, feels that the beauty salons here have a new and good environment, and the service is even better, "really nice."

　observe

1 Commercial landmarks are incubators of lifestyle

Wanfeng Coast City became a hit as soon as it opened. It is just a wave in the hot wave of Shenzhen's consumer market. With the opening of the Shenzhen-Zhongshan Link and the arrival of summer vacation, major business districts in Shenzhen have switched to the "follow the crowd" mode. Lines are winding in front of restaurants, and people are crowded in specialty markets; cinemas and art galleries are popular; concert tickets are hard to get; various promotional activities have ignited consumers' enthusiasm... As a hot spot for 1/20 of the Greater Bay Area and 1/4 of Shenzhen's population, Bao'an District relies on its unique location advantages, advanced infrastructure, large population base and strong consumer demand. Bao'an is gradually advancing to a "super destination". New major business districts are constantly igniting new consumer hotspots, making Bao'an's "Western Gravity" full.

For the region, the emergence of commercial complexes is the inevitable result of economic and cultural development, and a powerful witness to the rise of the city. Yifangcheng, Daqianli, Haiya Colorful City... these commercial landmarks are almost the epitome of people's imagination of urban life. They are like part of the complex texture of Bao'an, which is constantly expanding and becoming more modern. They are not only a space for material exchange, but also a cultural intersection and an incubator for lifestyles.

Once an influential commercial complex project is implemented, it will bring endless nourishment to the region.

　2. Create a colorful consumption picture

In recent years, Bao'an's consumption landscape has expanded from the central area to the west and north, from single to diversified, from high-end consumption in Bao'an's central area, to the active night economy and street economy in Fuyong and Fuhai, to the traditional industrial areas of Shajing and Yanluo that prefer the consumption habits of traditional time-honored brands. Different blocks and different consumption scenarios have constructed a colorful consumption picture in Bao'an, and formed a good situation in which businesses in various streets are blossoming in multiple places and moving forward in parallel.

Baoan is the "basic plate" of Shenzhen's industry and the "ballast stone" of manufacturing industry, and is also a modern service industry district in Shenzhen. Currently, Baoan District has nearly 40 commercial complexes with a total commercial area of ​​over 3.1 million square meters, ranking first in Shenzhen. The rapid growth of nearly 10 business districts, including Baoan Center Business District, Shajing Business District, Xixiang Business District, and Airport Convention and Exhibition Business District, allows more citizens to have high-quality consumption experience at their doorstep.

Bao'an's beautiful business ecology proves that in the wave of modernization, a high-quality urban area can not only have a strong manufacturing industry, but also a refined atmosphere of fireworks.

Nandu Research No. 345 Written/Photographed by Nandu reporter Pan Yingyu and intern Nie Wei