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On July 16, Metersbonwe held a "5.0 New Retail Model and Strategic Upgrade Press Conference" in Wuhan, empowering fashion with technology and opening a new era of shopping experience. This release marks a solid step forward for Metersbonwe in its digital transformation journey, bringing consumers unprecedented shopping enjoyment.

Metersbonwe 5.0 New Retail is an innovative business model that combines traditional retail, search shelf e-commerce, social e-commerce and content e-commerce to create a new global O2O business model. As the leader in the field of local lifestyle apparel on Douyin in May, the in-depth cooperation between Metersbonwe and Douyin is a model. With the strong momentum of the group's anniversary celebration on April 22, Metersbonwe achieved a breakthrough growth of 100 million GMV in 40 days through the in-depth integration of local lifestyle and instant retail, ranking first in Douyin apparel and instant retail. The first city life experience center in the country, Wuhan store, will officially open on July 20.

Zhou Chengjian, founder and chairman of Metersbonwe

Co-create an excellent experience: infinite possibilities for reconstructing consumption scenarios

In the blueprint of 5.0 new retail, Metersbonwe has built a full-scenario consumption network with the city life experience hall as the core and the community station life hall as the extension. This is not only a link in physical space, but also a deep integration of consumer experience. Through seamless online and offline scenes, we allow consumers to enjoy the convenience and fun of online browsing, ordering, offline experience and pickup anytime and anywhere. As the core of the purchase scene, the city life experience hall not only provides rich product display and instant transaction services, but also becomes a bridge connecting consumers and brand emotions. The community station life hall, with its convenience close to life, makes every shopping a pleasant community interaction, allowing users to truly become community partners and jointly weave a consumption closed loop from community to city.

Metersbonwe has launched two new retail models across the country: City Life Experience Center and Community Station Life Center. Metersbonwe will build 50 City Life Experience Centers and 10,000 Community Station Life Centers in the near future, bringing surprises and conveniences within reach for every consumer. The innovative 5.0 business model that brings hundreds of experience centers and thousands of life centers with trendy outdoor ultimate experience to consumers across the country will bring good experience to consumers in different cities and communities. In today's rapidly changing retail environment, no matter what retail business model we adopt, we cannot do without a core - the experience of good products.

Co-create high-quality products: a price-quality revolution in the reconstruction of the entire value chain

Under the 5.0 new retail model, we use urban satellite warehouses as a fulcrum to completely revolutionize the entire chain of product ecology from production to consumption. This not only means more efficient supply chain response capabilities, but also a profound reconstruction of the purchase value of products.

Entering the 5.0 new retail era, we can understand consumers' real needs in a multi-dimensional and all-round way through the data collection of offline stores such as experience centers and lifestyle centers distributed across the country and the deep integration of data from various online platforms. This consumer-centric product development model makes products closer to the market and more in line with consumers' expectations. The 5.0 new retail model allows us to get closer to consumers and create better products together with them.

Combining the past accumulation and the changes of consumers in the new era, in 2024, Metersbonwe will reposition its trendy outdoor product strategy, aiming to fully cover consumer usage scenarios, so that every explorer can easily manage the seamless transition between outdoor trips and daily urban life. In the future, Metersbonwe will continue to adhere to the goal of "global tailoring", integrate AI digital technology, and achieve high-quality and efficient management of the entire chain from information collection, color planning, fabric selection, and garment production and procurement, and consistently provide consumers with a better product experience.

Co-create wonderful content: Co-create ecology of outdoor fashion consultants

Members share their stories with Metersbonwe

On the stage of 5.0 new retail, every user is an indispensable fashion consultant. Relying on the powerful platform of the member club, Metersbonwe links the city life experience hall, community station life hall and even outdoor scenes to build a content co-creation ecosystem with rich content and frequent interactions. Here, users are not only consumers of content, but also creators of content.

Each event is a stage for in-depth interaction with members and co-creation of content. Through omni-channel coverage with seamless online and offline connections, it has reached and accumulated hundreds of millions of loyal consumers. With the brand as the center, it covers more than 290 core cities and more than 117,000 urban communities across the country. In the 10 member club activities that have been held, more than 100,000 members have signed up, and more than 200 high-quality professional outdoor experts have participated in the on-site activities. Members have posted thousands of pieces of content on social media with tens of millions of exposures. One living hall can produce more than 18,000 pieces of content, and 50 experience halls can output more than 900,000 pieces of content. They will jointly weave a huge content output network, bringing endless fresh vitality and attraction to the community station living hall.

Metersbonwe's "10,000 Pavilions Plan" and "1+N+8" build a global consumption scenario network, break the barriers of traditional channels, achieve seamless connection and complementarity between online and offline, and use the global O2O model transaction scenario to cover and support 10,000 community post station life pavilions to complete the voucher verification. Through one experience pavilion, do a good job of the ultimate experience scene and content, introduce more experts to visit the store, output high-quality short videos and live broadcast exposure, and form high-quality voucher sales. N post station-style life pavilions meet the needs of customers to conveniently verify vouchers within a 5-10 minute walk; 8 major online scene matrices get rid of the flow of people in offline physical stores, realize the online and offline integrated shopping scene, and let one store have 8 business components.

Metersbonwe Partner Signing Ceremony

At the press conference, Metersbonwe signed contracts with 60 partners from all over the country. Through close cooperation with all partners, Metersbonwe will be able to further expand its market influence, enhance its brand value, and achieve more stable and rapid development.

Since its establishment, Metersbonwe has won the love and trust of consumers with its unique brand culture and high-quality products. From the initial layout of physical stores, to the later expansion of e-commerce channels, to the 5.0 new retail model that it is now fully committed to building, Metersbonwe has always kept pace with the times and continuously explored and practiced new retail forms. In this process, Metersbonwe has not only accumulated rich industry experience, but also cultivated a team that is innovative and daring to challenge, injecting strong impetus into the development of the industry.