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Beijing News Shell Finance (Reporter Yan Xia) On July 17, the reporter learned from the latest investor relations activity record released by Xiangpiaopiao that the company will continue to invest in freezing during the peak sales season of ready-to-drink products. This year, the company's quality and quantity of freezing will be improved compared with last year. The company currently has more than 10,000 self-owned freezers. This year, the company is also actively trying to innovate the terminal freezing display format, and the subsequent sales feedback needs further exploration.

It is reported that Xiangpiaopiao has previously invested a lot in online channels, but the benefits are not high. In order to achieve a healthier business model, the company adjusted its online channel investment in the first half of this year. Currently, Xiangpiaopiao is exploring new ideas for content e-commerce operations.

As for the catering channel, Xiangpiaopiao is currently in the early stage of exploration. In terms of personnel organization, the company recruits 1 city manager and 1 to 2 supervisors in each province and region. The main task of the first phase is to attract investment; in terms of channel development, at present, in line with product costs, the company mainly develops high-end buffet catering channels; in terms of product form, product specifications and packaging will be adjusted according to the needs of the channels in the future, and are currently in the exploration stage.

Editor: Wei Yingzi

Proofread by Lucy