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On the afternoon of July 17, the topic of "Guming Mini Program crashed" became a hot search.

The reporter from China Business News learned that recently, Gu Ming launched a promotional activity on the original leaf fresh milk tea series mini program. In order to promote it, Gu Ming has configured two profit-sharing activities. Consumers can buy a cup of milk tea at the price of 9 yuan and 9 cents. They can also invite friends to buy a cup of milk tea at the lowest price of 0.9 yuan. At the same time, the quiz activity is open at 12:00 noon every Wednesday, Thursday and Friday. After the user enters the correct password, he will have the opportunity to get a free coupon.

According to an insider, it was because of these two profit-sharing activities that the number of participants in the launch phase of the activity was extremely high, and the traffic was huge instantly, which caused the mini program to crash. The reporter from China Business Network then conducted a test and contacted Gu Ming, and found that Gu Ming had repaired the system and the activity could be participated in normally afterwards.

Of course, some consumers have expressed dissatisfaction with this activity on the Internet, believing that even after completing the question-answering session, the system repeatedly displays "The activity is extremely popular, please try again later", which greatly reduces the participation experience.

Recently, Mixue Ice City also caused a surge in orders in some stores due to the low price of 1 yuan for ice cups. The industry believes that such incidents are mainly caused by the fierce competition in the tea, coffee and catering sectors.