news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

"Emotions are the magic of mortals, and also the hardest armor in the world."

In July 2024, a domestically produced animated film, "Falling into the Mortal World", which was incubated by a university graduation project, finally hit the big screen and met audiences across the country!

"Falling into the Mortal World" is a new adaptation and creation based on the mythological story of the Cowherd and the Weaver Girl, perfectly blending ancient myths and legends with modern animation technology.

In the film, the twenty-eight constellations appear on the big screen for the first time, showing the audience a world of constellations full of mystery and fantasy. Every scene in the film has been carefully crafted, as if bringing the audience into a dreamlike wonderland.

"Stumbling and bumping, wandering around the world."

The star-seeking journey of the fairy brother and sister begins like this...

The compact and complete adventure plot, combined with the twenty-eight constellations, folk legends, traditional embroidery culture and other Chinese elements, gives off a full sense of the new Chinese style of comics.

Movie fans praised it as "full of laughter and tears", "a dark horse of the summer", "the most beautiful interpretation of the new myth and new Chinese comics", and "the next Chinese comic to go viral must be Chen".

Shaking the heavens and earth, stitching the starry sky. Director Zhong Ding once said in an interview: "The story of Golden Wind and Jade Dew and the 28 Constellations is about family and companionship, responsibility and commitment, and can also be related to everyone in life."

"Among all the stars in the sky, there is always one shining for you."

If you want to collect all the elements of the movie and explore the background of the Easter eggs behind the scenes, a setting collection written by the production team is essential.

This summer, CITIC Publishing has joined hands with the film and television companies to bring the "Falling into the Mortal Realm Movie Settings Collection" to everyone!

(Under supervision)

01

Ingenious design, reveal the secrets behind the film

"Falling into the Mortal World Movie Setting Collection" is an art setting collection that deeply analyzes the world view, character setting, scene description and plot structure of the new Chinese style animation film "Falling into the Mortal World".

It comprehensively displays all aspects behind the scenes of the animated film, with a large number of pictures, fresh and beautiful, unconventional, and also includes tens of thousands of words of detailed interpretation by the production team, introducing the entire process of the birth of this original animated film from all angles.

It covers many aspects of the film, including the world view, character setting, scene description, and plot structure. Here, readers will gain an in-depth understanding of the mysterious star world and experience the passionate collision of ancient legends and modern creativity.

The book analyzes in detail the personality traits, growth trajectories and fate entanglements of important characters, leading readers to experience their joys, sorrows, anger and happiness with Jinfeng and Yulu.

Watch Jin Feng grow from an ignorant boy to a brave guardian, and watch Yu Lu shine with strength in difficult situations. Every choice and every growth they make are presented one by one between the pages of the book.

At the same time, the setting collection also includes concept drawings of key scenes in the movie and tens of thousands of words of detailed creation sharing by the main creative team. Those dreamlike star palaces and mysterious fairylands on earth will slowly unfold before the readers' eyes.

It also reveals how the film production team cleverly combined ancient legends with modern visual technology to create visual effects that are both respectful of tradition and innovative.

This setting collection is not only a valuable resource for movie lovers, but also a rare source of inspiration for all readers who are interested in creative ideas and world building!

Whether you are a veteran movie fan or an explorer who loves creativity and art, you can find your own treasure in this book.

02

Lots of gifts to capture your heart-warming moments

Just like the ending of a movie always comes with a surprise Easter egg, this "Falling into the Mortal Realm Movie Setting Collection" also comes with a lot of gifts! All gifts are included in the airplane box together with the book.

PVC character folders x2, freeze the wonderful scenes in the movie and feel the personality charm of the characters;

(Under supervision)

Beautiful hand-painted posters X2, using delicate brushstrokes and brilliant colors to present classic scenes from the film;

(Under supervision)

Postcard set (8 pieces), each of which carries the deep affection and longing in the movie;

(Under supervision)

The best bookmarks in Sanxing Temple will answer any prayers you make, and they will be answered with sincerity, adding a touch of ancient mystery.

(Under supervision)

The "Five Elements Talisman" flower note, step into reality and feel the magical power in the movie;

(Under supervision)

And 6 character cards, a must-have for collectors!

(Under supervision)

Opening this "Official Setting Collection of the Movie Falling into the Mortal Realm" is like embarking on a journey through time and space.

Step into the fantasy world that once made you excited, meet Jin Feng and Yu Lu again, feel their love and courage, and explore the endless imagination and ingenuity behind the movie.

03

A sincere work that sticks to the emotional foundation

In the preview stage, "Falling into the Earth" has already gained very good reputation and the audience praised it highly. The unconventional highlights made movie fans crazy about it, and they all said that this is a masterpiece that should not be missed.

Audiences inside and outside the industry have given it high praise, calling it "the dark horse of Chinese animation of the year" and "the summer blockbuster."

Some netizens said:

"Why gods are gods is nothing to worry about, but the reason why humans are humans is that mortals have sincere emotions. Compared with gods who only know how to hang high and command, mortals care more about everything in the world. This is what mortals can do."

"The world is in tatters, and mortals mend it."

"It has a fresh, unconventional temperament."

Under the high-energy visual feast, "Falling into the Mortal World" has a deep emotional background. Through delicate brushstrokes and true emotional depiction, the film allows the audience to go deep into the inner world of the characters and feel their joys, sorrows, anger, and growth and changes.

Zhong Ding, the director of Falling to Earth, said, "The love story of the Cowherd and the Weaver Girl is well known. But this time we want to explore what is the closest relative?"

"I also want someone to think of me and wait for me. As long as we are here, home is here."

"When the golden wind and jade dew meet, it is better than countless things in the world"

This is not only a story about family affection and responsibility, but also an exploration and growth of the inner world. Their emotional entanglements and family ties resonate deeply with the audience, as if they saw their relatives and friends around them.

The film's remembrance and admiration for the mother, as well as the protection and sacrifice for the loved ones, make the audience feel the greatness and selflessness of family affection. This emotional transmission makes the film not only an entertainment work, but also an artistic work with depth and connotation.

Scan the mini program code to place an order↑↑↑

Just like what director Zhong Ding wrote in the "Falling into the Mortal World Movie Setting Collection":

Think about the Chinese Valentine's Day thousands of years later

The mother looking up at the bright Milky Way under the grapevine asked her child:

"Want to hear the legend of the Cowherd and the Weaver Girl's children, the Golden Wind and the Jade Dew?

Isn’t this a cool thing!

-THE END-