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At the Honor Magic flagship new product launch conference on July 12, the new generation of folding screen flagship products Honor Magic V3 and Honor Magic Vs3, Honor MagicPad2 tablet, Honor MagicBook Art 14 and other products were all unveiled. Among them, the Honor Magic V3 folded body is thinned to 9.2mm, making it the lightest and thinnest product in the folding screen industry so far, and it is the first to launch AI defocus eye protection technology, challenging the new heights of folding thinness and edge AI experience.

"We always regard ourselves as a startup. We will maintain our internal innovation drive and vitality and constantly break the inherent boundaries of our thinking," Honor CEO Zhao Ming emphasized in an interview after the press conference.

Honor, which continues to focus on "AI + folding screen", is moving towards the goal of "breaking Apple's monopoly". According to the first quarter report of market research firm Canalys, Honor has achieved significant growth in the high-end mobile phone market, with a year-on-year increase of 91% in global market share, ranking among the top five in the global high-end mobile phone market for the first time, and becoming the two leading Chinese brands together with Huawei.

"Many experiences of Honor's foldable screen have reached or even surpassed those of Apple's iPhone Pro Max. We look forward to Apple developing unique foldable screen products, and we are willing to compete more directly with Apple on foldable screens. In terms of notebooks, we can achieve better performance and specifications than Apple, but they are thinner and lighter. Honor's AI services are much deeper and earlier than Apple's thinking and layout of its core capabilities in this area," said Zhao Ming.

Solve the industry problem of making foldable screens thinner and stronger

Currently, one of the disadvantages of foldable screen phones is their fragility. Since the screen needs to be folded and unfolded frequently, it may cause wear, scratches, or even breakage. In addition, foldable screen phones are too thick and heavy, and not easy to carry, which also affects their further popularity.

"Foldable screen mobile phones have made great progress, but for quite a long time, they will not be able to surpass candy-bar phones in terms of flagship phones. This is because today's users have several pain points when using foldable screens. One is thickness, two is weight, and three is reliability. It is these three factors that lead to the fact that a considerable proportion of users today still use candy-bar phones." Zhao Ming analyzed.

From the first folding screen Honor Magic V which weighs 14.3mm in closed state, to the lightest folding screen Magic Vs which weighs only 261g, from the Magic V2 which weighs 9.9mm and leads the folding screen into the "millimeter era", to the Magic Vs2 which weighs 229g and refreshes the record of thinness and lightness of large-screen folding phones... Honor has been redefining the new standard of thinness and lightness of folding screens.

This time, Honor Magic V3 broke the 9.9mm thin record that Magic V2 had maintained for 12 months. By adopting the industry's first thin and light folding screen solution Honor Luban Architecture, the folded body is thinned to 9.2mm, making it the lightest and thinnest product in the folding screen industry to date.。

While setting a new record for the thickness of a large folding screen phone, Honor Magic V3 has also made breakthroughs in bending performance and durability. Its thin and light folding hinge structure is only 2.84 mm thick and uses the second-generation Honor shield steel with a strength of up to 2100Mpa, which improves its impact resistance by 100%. The body of the phone is made of the industry's first aerospace special fiber, and its impact resistance is 40 times that of the iPhone 15 Pro Max.

In terms of screen protection, the outer screen of Honor Magic V3 uses Honor King Kong Giant Rhino Glass, which is based on the second-generation nano-microcrystalline glass technology, and its anti-drop ability in all scenarios is increased by 10 times. At the same time, it uses silicon nitride crystal coating technology and an original 4000+ laminated design to achieve 10 times scratch and drop resistance; the inner screen is equipped with Honor King Kong flexible armor, through impact-resistant silicone gel material + nano-level alumina coating, the wear resistance and impact resistance are increased by 5 times and 20% respectively.

also,The Honor Magic V3's Honor Luban hinge has been tested for 500,000 folds and 10,000 bends, and the screen crease depth is well controlled at only 78 microns.; and the product supports IPX8 waterproof level, becoming the only folding screen mobile phone that has passed 2.5 meters waterproof certification.

“It is meaningless to simply emphasize frivolity. Defining frivolity with strength is what we want to do.” Zhao Ming emphasized,In the development of foldable screen technology, when new technologies are injected into it, including new materials, new energy technologies, chips and AI technologies, a better experience can be achieved than that of straight-screen flagship phones.，This is the path for the development of folding screens”。

Reconstructing mobile phones with edge AI and promoting AI popularization

The wave of big models and generative AI is accelerating the evolution of terminal form factors. Currently, terminal-side AI has become a key area of ​​layout for many manufacturers. 2024 is also considered the first year of AI terminals.

In Honor's philosophy, the development of AI technology should focus on improving user experience rather than just pursuing technological advancement. At the same time, AI technology should not be limited to high-end products, but should be popularized in more product lines, allowing more users to experience the convenience brought by AI.

"Honor's AI logic is everywhere, reconstructing the operating system, service concept, and business logic. Both the Honor 200 series and the Honor 100 series can support the technology of any door and low-power electronic fence.In the future, even lower-end processors will be able to experience this, and this is the popularization of AI."To put a large model into a mobile phone, low power consumption is one of the keys," Zhao Ming said.The low-power AI engine and platform can adapt to mobile phones of different levels. This is the core capability of Honor's end-side AI.。”

In addition, Honor's AI technology is not a single solution, but a complete system that covers multiple levels from hardware to software.

For example, Honor Magic V3 and Honor Magic Vs3 are equipped with self-developed end-side magic big models, which can provide personalized services to users based on the understanding and perception of user preferences. Through the Honor MagicOS 8.0.1 system, platform-level AI intent recognition can also be achieved. From AI end-cloud collaboration to the implementation of AI on the end-side, the operating system has been reconstructed, bringing exclusive intelligent services to users with thousands of faces.

In comparison, the current common practice of mobile phone manufacturers is to miniaturize the existing large models and then implement them on mobile phones. Mobile phone manufacturers are more like a "porter", connecting the existing Internet platform's large AI model applications to mobile phones.

“Today’s mobile phone manufacturers are talking about AI translation, AI elimination, AI document summarization, etc. Most of these capabilities are based on third-party large models.The so-called first year of AI mobile phones, for these manufacturers, should be more accurately described as the first year of the development of Internet AI applications on mobile phones, rather than the first year of the development of their own core AI capabilities.” Zhao Ming believes.

As early as three years ago, Honor proposed the route of using AI to enable operating systems and developing platform-level AI. In January this year, Honor MagicOS 8.0, based on the platform-level AI core, was released to create human-computer interaction based on intent recognition. Its signature feature, Anydoor, can enable services to be directly accessed across applications and devices in one step based on intent recognition.

At this press conference,Honor has also implemented its AI innovation on the edge - AI defocus eye protection technology, on Magic V3, realizing the reconstruction of hardware with AI.。

This technology was first launched by Honor and Tongren Hospital. It uses AI to enable the screen, simulate the effect of a defocus lens, and promote choroidal thickening. According to experimental data, watching for 25 minutes can reduce the transient myopia index by an average of 13 degrees, effectively relieving visual fatigue and preventing myopia.

The Honor tablet MagicPad 2, released together with Magic V3, also enables spatial audio through end-side AI, combining leading speaker hardware with head audio and video APP to bring users an immersive audio-visual entertainment experience.

“Many manufacturers have the third-party cloud-side large model capabilities, and we also cooperate with Internet companies such as Baidu's Wenxin Yiyan. But this is actually a cloud capability and has nothing to do with the core AI capabilities of mobile phones.. As for the ability of edge AI, Honor is still the strongest in the industry today. Using AI to enable hardware and realize technologies such as defocus eye protection is a subversive experience. ” Zhao Ming believes.

Using the same mindset as a mobile phone to create the world’s thinnest and lightest AI PC

Honor MagicBook Art 14 was also unveiled at the conference. As the first product in the Art series and Honor's first high-end ultra-thin AI PC product, MagicBook Art 14 is the first to apply the Luban architecture used in folding phones to PCs. Through mortise and tenon design, heterogeneous batteries, and cicada-wing ultra-thin VC, the whole machine is 19% thinner, and aerospace-grade ultra-light materials such as magnesium alloy body, titanium alloy keyboard, and diamond aluminum fan are used to reduce the weight of the body by 30%, achieving an ultra-thin body that is about 1cm thin and as light as 1.03kg.

“Our laptops can have better performance and specifications than Apple, but they are thinner and lighter.” Zhao Ming said confidently.

Honor has always adhered to the concept of building laptops with the same mindset as building mobile phones and achieving technological innovation that leads the PC industry. This time, Honor also enabled the AI ​​experience of mobile phones and platform-level AI in PC products, fully empowering AI applications on the PC side. Through the smart eye camera with YOYO conference, it supports practical functions such as AI two-way noise reduction, AI voice-to-text, AI meeting minutes, and privacy projection.

In office scenarios, YOYO Assistant and Super Workbench provide functions such as arbitrary search, arbitrary question, and smart interconnection, enabling intelligent search of videos, pictures, and documents, as well as cross-device transfer of files between Honor phones, tablets, and PCs.

In the on-site demonstration at the press conference, the staff only needed to enter the search keywords "last July, wearing Hanfu", and Honor MagicBook Art 14 was able to accurately find the corresponding photos.

Zhao Ming said that Honor's laptops will definitely not only utilize the capabilities of Microsoft and Intel, but must also incorporate the design and considerations of Honor's own core platform: "In terms of AI PC, Honor also focuses on edge AI capabilities. OS Turbo technology is such an edge AI capability. Local image search is also something that other companies do not have. In terms of AI, Honor must take the path of edge-cloud integration and apply this edge-cloud integration to mobile phones, tablets and laptops."

After three years of downturn, the mobile phone market finally began to release signs of recovery in 2024. Data from various sources show that smartphone sales will rise this year in both the global and Chinese markets. Among them, foldable screens are a bright spot worth looking forward to. IDC predicts that the shipment volume of foldable screen mobile phones in mainland China will be close to 10 million units in 2024, a year-on-year increase of 53.2%, and the annual compound growth rate will reach 37.5% by 2027. IDC believes that the use of large AI models on mobile phones is expected to break the lack of innovation in the mobile phone market for many years, and the higher performance requirements for hardware will also help some users to change their phones.

With the emergence of new technologies such as generative AI and foldable screens, the underlying logic of competition in the recovering mobile phone industry has quietly changed. With its intensive investment and breakthrough innovation, Honor is clearly fully prepared to meet the challenge.