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According to foreign media reports, on July 16, Temu’s market share has surpassed its competitor Shein four months after its launch in France, but it has not yet surpassed AliExpress.

Additionally, 96% of Temu customers in the past 90 days are returning customers.

These figures come from a new report from FoxIntelligence, which looks back at the first year of Temu, an Asian online marketplace in the French e-commerce market. The marketplace is expanding rapidly in Europe. In January, the company announced that it would soon welcome European sellers to the platform in addition to existing Chinese sellers.

The platform was launched in France in April this year. It reportedly adopted a discount pricing policy that quickly attracted a large number of new consumers. It also offers a variety of products, allowing the platform to attract a variety of customers. Its marketing activities have also quickly increased its visibility and popularity.

Temu has a penetration rate of 11.9% in France.

As a result, Temu gained a larger market share than Shein within four months. One year later, the platform’s penetration rate in France was 11.9%. This ratio is close to Shein’s 12.8%.

The report also shows that the average French Temu customer spends 112.5 euros per year on the platform and makes an average of 3.3 purchases per year. In comparison, Shein customers in France spend an average of 86.2 euros per year and make 3.3 purchases per year.

Surprisingly, Temu has a large number of Gen X and Baby Boomer customers. With an index of 145, this is above average. Gen Y is also represented, with an index of 107. Gen Z is underrepresented, with an index of 76. They are more common on Shein, with an index of 122.