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Source: Huanqiu.com

[Global Network Financial Comprehensive Report] On July 15, according to Bloomberg and other media reports, the global smartphone market has ushered in a significant recovery. The latest data released by multiple research institutions show that smartphone shipments and sales have achieved steady growth. According to the latest reports from IDC and Counterpoint Research, global smartphone shipments increased by 6.5% and 6% respectively in the second quarter of 2024, showing a strong momentum of market recovery.

IDC data shows that Apple shipped 45.2 million mobile phones this quarter, up 1.5% from the same period last year. Although Counterpoint Research's data on end-user sales showed a slight decline in shipments, both institutions pointed out that the iPhone's market share is gradually stabilizing. This positive change is due to Apple's large discounts and promotions around the world, especially in the Chinese market, where Apple has attracted a large number of consumers through strong promotional strategies.

It is worth noting that the widespread application of artificial intelligence technology has become an important driving force for the growth of the smartphone market. Apple announced its AI strategy at this year's Worldwide Developers Conference (WWDC), a move that not only enhanced consumers' confidence in Apple products, but also promoted the widespread application of AI technology in the smartphone field.

In the Chinese market, Xiaomi has become one of the fastest growing mobile phone brands thanks to its entry-level mobile phones and strong performance in emerging markets.

IDC research director Nabila Popal said: "Apple's momentum in the second quarter was a significant improvement from the negative growth in the first quarter. This was partly due to deep discounts and promotions in many regions, but also due to the restoration of customer confidence after Apple finally announced its AI strategy at WWDC." She further pointed out that with the continuous development and application of artificial intelligence technology, the smartphone market will continue to maintain its growth momentum, bringing more innovation and convenience to consumers.