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The first half of 2024 has ended. According to the global mobile phone research report for the second quarter disclosed by research firm Counterpoint Research, sales increased by 6% year-on-year, the highest year-on-year growth rate in three years, which shows that the smartphone industry is recovering steadily.

In terms of details, in Q2 2024, the top five global smartphone brands are Samsung, Apple, Xiaomi, vivo and OPPO, with market shares of 20%, 16%, 14%, 8% and 8% respectively, and sales volume increased by 5%, decreased by 1%, increased by 22%, increased by 9% and decreased by 16% year-on-year respectively. It can be found that Xiaomi ranks first in both market share and year-on-year growth of Chinese brands.

It is worth noting that in Q2 2024, the market share of the top five smartphone brands in the world fell by 2 percentage points year-on-year. This is mainly because brands such as Huawei, HONOR, and Motorola are growing strongly, diverting the market influence of the top five smartphone brands. With the sales of new forms of mobile phones such as foldable screens and AI booming, the smartphone industry may usher in a new round of qualifying.