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According to real-time data from Lighthouse Professional Edition, as of July 15, the total box office (including pre-sales) for the 2024 summer season (June-August) exceeded 4.3 billion yuan. "Silent Killer" and "A Small Shop at the Edge of the Cloud" are currently ranked first and second in the box office list for the period.

Although the overall box office performance in the first half of this year was relatively flat, there is an abundant supply of summer movies. As of 12:00 on July 15, 106 films have been released or scheduled for the 2024 summer season. Among them, there are 35 feature films, 21 animated films, 8 documentaries, 6 comedies, 5 action films, and 5 romance films.

Chen Jin, a data analyst at Lighthouse Professional Edition, said that overall, this year's summer movie season has rich themes and diverse genres, which can meet the viewing needs of different audiences. For example, "The Barrage" has a large proportion of female viewers, "Deadpool and Wolverine" has a large proportion of male viewers, and "Falling into the Mortal Realm" has a large proportion of family viewers. In terms of cities, Shanghai, Beijing, Shenzhen, Guangzhou, and Chengdu are currently ranked in the top five in the box office, which is consistent with the ranking of the same period last year. The box office share of first-tier cities has increased from 17.5% in the same period last year to 18.4%.

In 2023, the summer box office exceeded 20.6 billion, jumping to the first place in film history, even surpassing the highest level before the epidemic in 2019. At the same time, the excellent performance of the summer season has attracted great attention in the industry.

Guotai Junan pointed out in a research report that the summer season is one of the most important seasons of the year, with a long schedule and many films. In 2023, the summer season box office accounted for 38% of the annual box office. The characteristics of the summer season are that it has a long schedule, a large number of films, and primary and secondary school and college students are the main audience. There are many films to be released in the 2024 summer season, and it is expected to set off a wave of movie watching in mid-July, and related film and television theater companies are expected to benefit.

Regarding the second half of the summer season, Sun Jiashan, an associate researcher at the Central Academy of Culture and Tourism Management, believes that it will show a trend of gradually warming up, because this year's summer films are scheduled relatively late, many in late July and early August, which is very different from last year's rhythm. Overall, Sun Jiashan believes that this year's summer box office may only be close to that of 2023, and the annual box office should also be less than that of 2023. Of course, he believes that we cannot "only focus on the box office", because the confidence of the industry needs to be further restored, and the ecology of the industry is also being further repaired. The films that have been approved in the past two years will not be released until next year at the earliest, so we still have to adhere to long-termism and look at the Chinese film market from a development perspective.

Everbright Securities said in its report that it remains neutrally optimistic about the summer box office. From the supply side, the 2024 summer schedule has a rich variety of films, including many highly talked-about movies; from the demand side, the film market has a "lipstick effect" and is expected to become an important part of the public's spiritual entertainment consumption.