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"i made some holiday money in the stock market recently." while traveling on the high-speed rail, zhao cheng (pseudonym) heard the passengers around him talking about the stock market.

this national day is a little different. the stock market has become a popular topic of conversation among people after dinner.

as a-shares soared before the holiday, the shanghai stock exchange index rose nearly 13% in five trading days and exceeded 3,300 points. many investors and financial institutions took notice. brokerages have "not closed during the holidays" and many business lines are busy working overtime for the holiday. the aftermarket is hot. prepare in advance.

there is a slogan written in front of the door of the sales department of a securities company, "no holiday on national day, please come in to open an account." some brokerage employees also told reporters from shell finance, "the original vacation plan was ruined. this year's market situation is worried about (backend) problems, so we are on duty to expand the system during the national day."

a few days ago, many lower-tier brokerages and even leading brokerages started an "account opening war". the phenomenon of big v attracting customers to open accounts is increasing day by day, and the commission for an effective account opening has risen to one thousand yuan. previously, regulatory authorities have made it clear that providing incentives to big vs for attracting traffic and opening accounts does not comply with regulatory requirements, and securities companies are not allowed to carry out relevant cooperation.

01

big v attracts traffic and opens an account

it is known as "there are brokers that reward valid accounts with 1,000 yuan"

"i have always positioned my role as a buyer, so i am very cautious about the cooperation offered by the seller. but recently, i have obviously felt that the seller is very generous. a month ago, i sent a private message to me for cooperation in opening an active account, and the plan was 200 yuan each. last time it rose to 800 yuan last week. yesterday (october 1), the latest quotation reached 1,000 yuan. the entire industry has been activated by this surge," a big v said publicly.

some big vs also publicly stated that recently, brokers approached them to open accounts, and each account received a rebate of 500-800 yuan.

shell finance reporters found that recently, many big vs have used the gimmick of opening accounts with low commissions to divert traffic to securities companies. compared with the past, the current method of guiding account opening is more secretive, usually by joining a group and adding wechat, and filling in the invitation number when opening an account. in the past, it was directly linked to the public account or weibo.

a few days ago, a big v, "medicine god lin xiaoxian" publicly stated on weibo, "hurry up and find me to open an account to trade stocks" and carried out "hungry marketing", saying, "our group has nearly 400 people, so we can only leave 50 people." the quota is for newcomers, so hurry up if you want to open an account." his partner, the big v "bodik", who has 4 million fans, also said that you can open an account with him.

a reporter from shell finance sent a private message to the big v and learned that the dialog box linking to weibo for opening an account cannot be displayed. you need to add wechat first. in the face of different amounts of funds, they provide account opening methods for multiple securities companies, including guohai securities and caida. securities, dongguan securities, zhongshan securities, etc.

the other party said that from the perspective of commission, it is generally 10,000 yuan, and zhongshan securities is slightly higher, 10,000 yuan and 2 yuan. "but there is actually no difference. the amount of funds is between 100,000 and 250,000 yuan. a year's worth of trading may only cost less than a cup of milk tea. service is more important." in his opinion, zhongshan securities has the best service.

"opportunities are always reserved for those who are prepared." big v "trade on both the left and the right" said that he has won the biggest benefits for everyone from huatai securities, a leading brokerage, and claimed that he also opened an account with him. "add screenshot corporate wechat, reply to weibo name to enjoy vip treatment.”

there is also a big v "cat zai fei" who directly created a group on weibo called "niu hui shui hui account opening group". a reporter from shell finance entered the group and discovered that the big v led people to open accounts with sdic securities, which focuses on low commissions of 10,000 yuan. scan the qr code on wechat to jump to the link of sdic securities to open an account directly.

the big v "ye aimao" posted on weibo to provide strategies for recent fund purchases, and gave a wechat qr code of a salesperson from west china securities to guide account opening. there is also a big v with millions of fans, "hat brother talks about finance", who said that if you want to open an account, you must be one step ahead, otherwise you may have to queue up. the link is the corporate wechat account of a sales department employee of huaan securities in shenzhen. qr code.

it is worth noting that under the low commissions, there are still brokers launching commission packages. a certain financial self-media "big cat finance" has formed multiple wechat groups and said that it has prepared great benefits for everyone. in the past, the lowest commission offered by stock trading brokers was 0.8 yuan, but now it has a new product - commission package, 598 yuan yearly package. "some large accounts have an annual transaction volume of 1 billion or 2 billion. in the past, the commission was only 100,000 or 200,000 yuan, but now it only costs 598 yuan."

why launch such a discounted product? according to him, "this brokerage is currently ranked 30th and wants to increase its scale." therefore, you first need to open an account. if transactions are frequent, users with large funds can purchase commission packages. a reporter from shell finance clicked on the link and found that the brokerage was west china securities.

02

previously, regulations regulated “big v” diversion to open accounts:

securities companies should stop relevant work

big v diverts traffic, and supervision has already been standardized.

as early as november 2021, a reporter from shell finance reported that at that time, a regulatory notice regulated the cooperation between securities firms and "big v" in carrying out online live broadcasts, customer diversion and other activities, and clarified the corresponding regulatory requirements.

supervision is clear that attracting customers to open an account is an act of soliciting customers and is a part of the securities brokerage business. internet “big vs” are not securities brokers who specialize in securities brokerage business. securities companies’ use of “big vs” to attract customers and provide incentives for account openings does not comply with regulatory requirements. securities companies should stop relevant cooperation.

the notice pointed out that there are two modes of cooperation between securities companies and "big v":

the first is the account opening link mode, that is, the account opening link is posted through wechat "big v", and investors click on the account opening link to go to the relevant company's account opening page to open an account. in terms of payment methods, it is mainly paid to "big v" in the form of advertising fees. this approach is not directly linked to the number of accounts opened in form, but in essence, payment is still based on the implementation results, such as clicks, delivery time, etc.

the second is a live broadcast in the form of investor education. for example, a securities company cooperates with well-known "big vs" such as economists to carry out live broadcast activities to carry out investor education, introduce investment and financial management knowledge, promote the company's brand, analyze and comment on the national economic situation, etc. .

at the beginning of 2022, the shenzhen securities regulatory bureau stated in the securities and futures institutional supervision communication that in the early days, some securities companies cooperated with so-called internet "big v" to carry out activities such as online live broadcasts and customer diversion, which attracted widespread media attention and reports. the china securities regulatory commission has made clear the corresponding response. regulatory requirements.

the shenzhen securities regulatory bureau emphasized that securities companies within its jurisdiction must adhere to the basic requirements of "returning to the main business and highlighting professionalism." first, internet "big v" are not securities brokers who specialize in securities brokerage business, and securities companies are not allowed to open accounts through diversion and other forms. “big v” carries out relevant cooperation. "next step, we will strengthen the supervision of securities companies conducting securities brokerage and investment consulting businesses on the internet, strictly hold accountable any violations of laws and regulations discovered, and maintain a good ecosystem for the development of the industry."