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phoenix cinemas manager’s observation: “breaking good guys” failed at the box office. it cost 200 million and currently only has a box office of just over 20 million.

2024-10-07

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as of 15:34 on october 7, the national day box office was 2.045 billion. "volunteers: war of life and death" ranked first with a box office of 454 million, "road to fire" ranked second with a box office of 216 million, and "749 bureau" ranked first with a box office of 454 million. "ranked third with a box office of 151 million.

"breaking bad", a film that originally had high hopes, has only received 20.38 million at the box office as of 15:34 on october 7. this is undoubtedly a huge loss for a film with a production cost of more than 200 million. . the lineup of "breaking good guys" should not be underestimated. in addition to the gold medal combination of ning hao and ge you, the film also invited well-known actors such as li xueqin, liu mintao, jia bing, and wu lei. however, such a lineup is only available during the national day release. it has a box office result of more than 20 million yuan, which is really surprising.

"the hotshot good guy" itself has many selling points. the combination of ning hao + ge you has previously been a box office guarantee and responsible for acting. the two collaborated again after "my hometown and me" to continue the good guy zhang beijing's ip. this film is even more popular high hopes. after all, "my hometown and me" set an astonishing box office record of 3.17 billion in 2019, winning the national day box office championship, and ning hao and ge you's "beijing good people" is the short film with the best reputation among them. however, on the second day after the release of "breaking good guys", the box office plummeted to 3.34 million, and the film schedule rate was only 2.8%. this is not only the biggest failure of the national day film, but also a major waterloo in the collaborative career of ge you and ning hao. from "my hometown and me" in 2019 to "my hometown and me" in 2020, and then to "my fathers and me" in 2021, the box office has gone from 3.17 billion to more than 20 million now, which is a cliff. form fell.

the most regrettable character in "the hot guy" is undoubtedly ge you. ge you and feng xiaogang's new year films once dominated the mainland market. "big shot", "cell phone", "if you are the one", etc. all won annual championships. it can be said that ge you is definitely the king of comedy films of the generation. however, ge you's box office performance has been unsatisfactory in recent years. the box office of the sequel to his signature series "if you are the one 3" in 2023 was just over 100 million, and the box office of "the hedgehog" in 2024, which he collaborated with traffic star wang junkai, was only 144 million. in addition, this "hit" there is a high probability that "good guy" will also fail the national day release. it may not even be able to break 100 million in the final box office, and ge you's signature is no longer working.

previously, theater manager manager zhu analyzed the "phoenix theater manager index" and said, "as one of the very few comedy films in the schedule, this movie actually has advantages, but its laughter is not youthful, and it reveals a relatively heavy chinese tone. it has an elderly flavor, but middle-aged and elderly people are not the main consumer group during the national day period. in addition, the early publicity was not enough, so it was difficult for us to give it a high ranking. after the first day of screening, the reputation was relatively average, so we could only continue to reduce the number of films."

previously, the "phoenix theater manager index" invited a number of theater managers to make predictions on the box office of new national day films. the number one film was "volunteers: battle of life and death" with a predicted box office of 600 million yuan, and the second place was "safety". "the predicted box office is 570 million, and the third place "path of fire" is predicted to have a box office of 550 million, followed by "crisis line" 450 million, "749 bureau" 430 million, "panda project" 230 million, and "breaking good guys" 1.8 100 million.