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blue whale news, october 7 (reporter hao yan) the battle for douyin’s no. 1 brother is still ongoing.

in addition to mr. k, the salesman who has become popular recently, the treasure appraisal anchor "tingquan jianbao" has also become a strong competitor with an increase of nearly 15 million followers in half a year.

after all, which live broadcast room can be like tingquan's treasure appraiser. one second, he is helping a forbes rich woman to "appraise treasures", and the next second, he may be linked to a tomb robber. the plot is so ups and downs that even the third uncle of the southern school can directly draw materials. netizens joked: "thirty thousand people in the live broadcast room are colleagues, thirty thousand are plainclothes, and thirty thousand are viewers."

tingquan jianbao has gained nearly 1,500 followers in half a year and has become a new electronic mustard among netizens.

from time to time, he frowns, squints his eyes, and shows a puzzled expression. with the aura of graduating from peking university, tingquan jianbao has become the most popular electronic pickle this summer.

here you can see: a rich woman who has been on the forbes rich list casually displays jade bracelets worth millions; the collection of a private museum in zhejiang is so large that it has once again refreshed the imagination of netizens about wealthy people; dragon robes and dragon chairs worth tens of millions babies are not uncommon.

there are some that are very "good" and some that are very "punishing".

during the live broadcast, some suspected tomb robbers live broadcasted the tomb robbing and displayed newly unearthed cultural relics on the spot; some netizens displayed cultural relics from the han dynasty and claimed to be "taken from the museum"...

in short, almost everyone who has watched tingquan jianbao’s live broadcast is eager to rummage through boxes and cabinets at home to find an old thing and join it in the live broadcast room.

of course, there are also many "monkey-invited amusements". for example, after the suspenseful atmosphere was heightened, an ancient jade with an "ultraman" shape was invited; some netizens claimed to be displaying "family heirlooms", but in the end they took out a terracotta warriors with machine guns and mortars...

the responses from tingquan treasure appraisal are often full of effects and witty remarks, just like a large-scale treasure appraisal talk show. over time, tingquan jianbao’s live broadcast room also has its own exclusive “slang”, and even the stories mentioned in the live broadcast are regarded as “new urban legends” by netizens.

how can top anchors make money without relying on live streaming to bring goods?

this abstract "treasure appraisal tv series" has become more and more popular in the second half of this year, and it has even become a "top hit" recently.

blue whale reporters found through third-party platform inquiries that at the beginning of january this year, the number of fans of tingquan jianbao was less than 3 million. in less than a month, the number of fans doubled and exceeded 6 million in mid-february. as of now, the number of fans of tingquan jianbao has increased to 6 million. more than 22.29 million, which means that the account has gained nearly 15 million followers in less than half a year.

the live broadcast data of tingquan jianbao is also very amazing. according to a third-party platform, tingquan jianbao has 39 live broadcasts in the past 30 days, with an average of 7.633 million viewers per game. at its peak, the number exceeded 20 million.

unlike most anchors who monetize their traffic through live streaming after becoming popular, tingquan jianbao currently still insists on "charitable treasure appraisal" and has not started live streaming to sell products. however, blue whale reporters discovered that the account associated with tingquan jianbao’s account is “guobo cultural relics main store” and is positioned as an “exclusive cultural relics store”. its main business involves auctions, appraisals, acquisitions and investments. the store has launched ancient coins and other products. link, sales in the past six months were about 100,000 yuan.

although it has not been directly monetized by bringing goods, tingquan jianbao has received far more brand promotion activities than bloggers of the same level with its highly recognizable image.

blue whale reporters found out that the tingquan jianbao paid voice package was recently launched on amap. in a short period of time, the voice package has ranked third among the most popular voices in amap. in addition, tingquan jianbao also became the night market welfare officer of the game "fearless contract".

douchacha once reported that on september 21, tingquan jianbao had a live broadcast with lengsuanling toothpaste. subsequently, the brand’s live broadcast room instantly attracted more than 100,000 visitors, and related products sold over 10,000 orders. it is reported that the tingquan jianbao account has been followed by a large number of brands.

the most abstract anchor in the field of treasure appraisal, very popular and very specific

when it comes to tingquan jianbao, netizens always like to describe him as "abstract", but these seemingly "abstract" elements are an important reason for the popularity.

the sense of contrast is a shortcut to internet popularity. when two seemingly contradictory or opposing elements are put together, a dramatic effect emerges. tingquan appraisal marked "peking university" in his self-introduction, and combined with his rich knowledge of archaeological relics during the live broadcast of treasure appraisal, he has the aura of a "top student in archeology".

in the actual live broadcast, tingquan jianbao's "treacherous" expression, or his extremely market-like expressions such as "dark eyes", "opens the door with one eye", etc., made his "treasure appraisal" particularly down-to-earth. a strong sense of contrast naturally forms.

regardless of short video or live broadcast, it is ultimately a form of content. in today's internet field where there is an obvious oversupply of content, if you want to stand out, you still need to rely on "content power." oriental selection was able to break out of the tight siege when the live broadcast sales pattern was relatively solid because their "cultural sales" format was refreshing. tingquan treasure appraisal has taken a "talk show style" treasure appraisal path that is completely different from the treasure appraisal track.

most of the public's impressions of treasure appraisal originated from various early "treasure appraisal" programs. therefore, the relatively rigorous words and profound attitude of cultural relic experts can often give people a sense of reliability, which also provides support for the credibility of treasure appraisal results. being young and joking seems to be regarded as "frivolous" and does not match the natural weight of cultural relics. however, tingquan jianbao pays more attention to the live broadcast effect and public feedback, so the cultural relics become "hot goods" and joking becomes " "dramatic", tingquan treasure appraisal live broadcast room is more like a short drama that appears frequently, rather than a cultural relic documentary with profound meaning.

facts have proved that this is also a treasure appraisal style that is more in line with the current context and the field of internet live broadcasts.

for most people, watching tingquan jianbao's live broadcast is the same as watching guo degang's cross talk. culture is second, and humor is the most important.