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"kechuangban daily" october 7 (reporter wu xuguang)as product competition intensifies, the smart door lock industry has entered a period of change, and ai technology innovation has become the key to enterprise success. among them, chatgpt4 technology is integrated into the fingerprint recognition function of smart locks, providing a new direction for industry development.

zhejiang desman technology intelligence co., ltd. (hereinafter referred to as "deschman") is an enterprise focusing on the fields of smart home and security. the company has formed a smart home industry chain with smart door locks as the core, and its products include smart cat eyes, smart cameras, smart bracelets, and smart safes.

as a pioneer in the ai+ smart door lock industry, deschman has received investments from red star macalline, share investment, and haotaitai group. so far, it has completed series d financing and has become a unicorn company in the industry.

recently, deschmann chairman and ceo zhu zhiling shared with us the latest strategic layout of this company.

ai smart lock "volume" recognized by gpt algorithm

in recent years, the popularization of the smart home concept and the application of biometrics, internet of things, artificial intelligence and other technologies have significantly increased the penetration rate of smart door locks.

according to the "2024 national smart door lock industry market research semi-annual report" released by the china daily hardware technology development center, in 2023, the national smart door lock production and sales volume will reach approximately 22.3 million sets; it is expected that the smart door lock industry production and sales volume will exceed 2024. 25 million units, a year-on-year increase of 12.11%.

wu qing, deputy director of the china daily hardware technology development center, told a reporter from the science and technology innovation board daily that smart door locks have only emerged in the consumer market in recent years. "the current domestic penetration rate is about 20%, and the industry has a large space."

market practitioners believe that as the popularity of home smart door locks increases, chinese smart door lock brands have taken a leading position in the global market.

with the support of ai technology, smart door locks are rapidly iterating, including deschmann, ezviz, tcl, casarte, etc., which have launched advanced functions such as smart cat eyes, 3d faces, internal and external dual cameras, and even triple cameras.

when experiencing deschmann's high-end smart lock products, a reporter from "kechuangban daily" found that users can not only check the environment around the door lock through their mobile phones or computers, such as whether there are abnormal sounds, whether someone has entered illegally, etc., but also can the function of turning off the camera when the owner is at home and turning on the camera when the owner is out improves the user experience.

"deschmann smart lock is a product that combines multiple technologies. this year, it pioneered crtfinger fingerprint recognition technology. it also has longhuo motor system, d-power intelligent battery life system and other technologies, which not only improves product performance and user experience, but also brings benefits to users. it provides a safe, convenient and smart home experience,” said zhu zhiling.

it should be noted thatnow that smart door locks are widely popular, problems with the use of some products have gradually begun to be exposed. among them, the most widely used method of opening doors in smart locks on the market is still fingerprint recognition. however, for consumers, the insensitivity of fingerprint recognition is still the biggest "pain point".for example, if fingerprints are worn or cracked, it will be difficult to identify the fingerprints.

however, there are already some countermeasures on the market and are expected to be widely used and implemented in the future.

especially after the emergence of generative models like chatgpt, many industries are exploring how to use new technologies to improve business capabilities.among them, the leading company in the smart door lock industry has also made a more subdivided layout of its products. it no longer simply "rolls" which camera has more powerful functions, but increases investment in ai smart lock technology, and "rolls" to gpt algorithm recognition. , improve user experience.

it is reported that in order to solve the problem of difficulty in accurate matching due to partial missing fingerprint features, deschman used gpt's mask occlusion generative training, which can randomly "block" some fingerprint features through the algorithm for training, allowing gptfinger to achieve even when the fingerprint features are partially missing. it can accurately match the fingerprint even when the fingerprint is worn or incomplete.

“in the field of smart door locks, deschmann’s latest smart lock fingerprint module with gptfinger fingerprint recognition technology has a false recognition rate of 0.00099% and a true rejection rate of 0.86379%. in terms of industry technological innovation, it has brought the smart lock industry into the next level. gpt algorithm era," said maxim, the certification officer of the world record certification agency (wrca).

the aforementioned market practitioners said that at this stage, the smart door lock industry has begun to explore the integration of generative pre-training models into smart lock systems to provide a more intelligent interactive experience. in addition, the breakthroughs brought by the generative pre-training model to smart door locks include self-adaptation, feedback learning, analysis of user behavior and habits, and helping to identify potential security risks by identifying abnormal jitter patterns, etc., which is an important trend in the future development of the industry.

accelerate overseas market layout to expand categories

currently, in the fields of technological manufacturing such as smart door locks, some companies are accelerating their expansion into overseas markets. similarly, for deschmann, expanding overseas markets and accelerating the "going out" of products have become one of the important goals this year.

according to data from market tripartite institutions, the global smart door lock industry market size will be us$4.479 billion in 2024, and it is expected that this value will continue to grow in the next few years, with a compound annual growth rate of 11.12% from 2024 to 2029.

zhu zhiling told a reporter from the science and technology innovation board daily that after early market development, china, as one of the world's major smart door lock manufacturers, has become competitive in the international market, and its product performance has been comparable to or even surpassed that of international brands.

"in terms of international market expansion, deschmann has already launched business in north america, southeast asia and other markets." zhu zhiling said that overseas is an important main battlefield for the company, and overseas markets often have broader consumer groups and potential needs, providing it with opportunities to expand sales.

it is reported that in terms of international market expansion, deschmann has launched business in southeast asia and other international markets. however, it is not easy to enter more overseas markets such as europe and north america and quickly open up the situation.

“due to regional cultural differences and different consumption habits, the difficulty in expanding each overseas market is how to understand the needs of local users.”zhu zhiling said that preliminary research on the north american market predicts that the size of the entire smart lock market in the region is around us$1 billion. among them, 60% of the market share is occupied by password locks, and 40% of the market share is occupied by fingerprint locks. however, the facial recognition door locks that are selling very well in the chinese market are not fully recognized by north american users.

according to market practitioners, educating overseas markets also takes a certain amount of time, because differences in consumer demand in different countries and regions prompt companies to continuously improve products and enhance competitiveness. ‌

zhu zhiling added: "the company's products are already on sale in the north american market, and the growth rate in this region is one of the fastest growing in revenue among several overseas markets."

in addition, the company's early market expansion is in southeast asia. specifically in terms of demand, the demand for smart locks in vietnam has relatively large room for growth, which is closely related to the local real estate industry and smart home market.

according to zhu zhiling, desman products are mainly sold to terminal markets such as home furnishings and industrial engineering fields in vietnam, with an average annual sales volume of tens of thousands of units.

“for the north american market, expanding category consumption is currently one of deschmann’s main tasks.zhu zhiling further said that the company is more cautious about overseas markets. to enter overseas markets, it means expanding its existing product categories. "before entering an overseas market, the company's management holds meetings, discussions and market research to evaluate itself." whether the resources and capabilities can support the company's products to enter overseas markets such as north america, make arrangements in advance. "

in order to ensure the smooth launch of the company's products in the north american market, on september 25, deschmann and china electronics research cvc weikai officially signed a contract with the phoenix joint laboratory in the united states to carry out joint test research on the reliability of smart lock products in phoenix, the united states.

facing the layout of the overseas smart door lock industry, in zhu zhiling's view, "steady and long-term progress" is the code of conduct for this industry. "even if the steps are smaller, we must take every step steadily and always focus on improving core capabilities such as customers, products, and brands. if companies blindly 'follow the trend' of overseas expansion, disorderly expansion, etc., they will eventually be eliminated by the market. disuse."