jd.com launches "lightning action", and the "moon dark and wind high" program with the largest investment throughout the year is about to be launched
2024-10-07
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the media learned that jd.com retail recently held an internal emergency meeting. based on the hot consumer market situation before double 11 this year, it will immediately launch a "lightning operation" to capture the daily limited-time limited price reduction gameplay "dark moon and high wind". we have invested huge resources to provide consumers with unprecedented discounts.
"the products and price cuts covered by yueheifenggao this time will be the largest investment in the whole year." the reporter learned from jd insiders that this event is called "yueheifenggao annual ceremony", and it is also known within jd.com it is defined as "the greatest dark moon and high wind in history". the event will start on time at 8pm on october 8th. since the format is a rush sale, the event time is only available while stocks last.
at the same time, compared with the "dark moon and high wind" gameplay that is usually held at 8 pm every night, this festival will increase several times or even dozens of times in terms of the number of participating products and the number of products in stock. the above-mentioned jd.com person said, “the boss’s original words are: let users grab enough and enjoy it.”
it is understood that the history of "dark moon and high wind" can be traced back to 2004, when jd multimedia had just established its online pc website. in order to quickly open up the market, liu qiangdong, founder and chairman of the board of directors of jd.com, led the team to launch a store celebration promotion event that lowered prices to "unbelievable" prices, using the power to break through the lowest price to sell various 3c digital products. .
because this event only took place in the middle of the night, it was named "dark moon and high wind", which was very characteristic of the internet novels of the time. "the moon is dark and the wind is high" was once one of the important means for jd.com to attract users on store celebration days in the early years. it was through this method that jd.com quickly established an image of low-priced genuine products and a good reputation among users in the early stages of its transformation into e-commerce.
