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in july 2023, intel announced that it would abandon the nuc mini machine business and gradually hand it over to asus.

october 2023,asus announces official completion of acquisition of intel nuc business, and held a handover ceremony, but did not disclose the transaction price.

it has been a full year since asus got the intel nuc business!

overall, the transition to this transaction was very smooth. although asus already has mini-computer products, the nuc series has quickly been integrated into them. in the past year, it has also released a number of new products, all of which belong to the nuc 14 series:

rog nuc: flagship product, vertical design, equipped with up to core ultra 9 185h, rtx 4060/4070

nuc 14 performance: high-performance product, horizontal design, equipped with up to core ultra 9 185h, rtx 4060/4070

nuc 14 pro+: equipped with up to core ultra 9 185h

nuc 14 pro: equipped with up to core ultra 9 165h

nuc 14 pro ai: ultra-small size, 4x4 standard, equipped with core ultra 200v series

but the problem is, nuc is too expensive now!

in fact, intel nuc, as the benchmark for mini computers, is not cheap, but it is basically acceptable.

after asus took over, the positioning of nuc gradually improved, and the price also increased accordingly. rog nuc even exceeded 2,000 us dollars, which was prohibitive.

the nuc 14 pro starts at us$394, and the nuc 14 pro+ starts at us$620.

with this kind of money, you can definitely buy a good gaming laptop.

on the other hand, the mini machine market has been booming in recent years, with a variety of brands and products, and more powerful specifications, such as oculink external graphics card interface, usb4/thunderbolt interface, built-in screen, etc., which asus nuc does not have of.

but having said that, the overall price of nuc is indeed getting more and more expensive.especially the latest one based on amd ryzen ai 300 series, which has obviously improved a level。