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kuai technology reported on october 7 that according to jd.com insiders, jd.com’s retail internal emergency meeting was held recently.it is planned to launch on october 8 the limited-time and limited-price price reduction game "dark moon and high wind" launched in 2004 by liu qiangdong, founder and chairman of the board of directors of jingdong group.

the person said that the products and price reductions covered by the black storm this time will be the largest investment in the whole year.

the event will start on time at 8pm on october 8th. since the format is a rush sale, the event time is only available while stocks last.

it is understood that the history of "dark moon and high wind" can be traced back to 2004, when jd multimedia had just established its online pc website.

at that time, jd.com was still promoting itself through forums. liu qiangdong discovered that many users posted questions on the forum at night and often made purchases.it is concluded that evening is one of the peak times for netizens to shop.

in order to meet this shopping demand, liu qiangdong led the team to launch a "dark moon and high wind" event at that time, and lowered the price to "unbelievable" store celebration promotions, using the strength to penetrate the bottom price to sell various products. class 3c digital products.

"the moon is dark and the wind is high" was once one of the important means for jd.com to attract users on store celebration days in the early years. it was through this method that jd.com quickly established an image of low-priced genuine products and a good reputation among users in the early stages of its transformation into e-commerce.