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as the originator of china's off-road vehicles, the bj212 was born in 1965 and has a history of nearly 60 years. it is one of the important early achievements of the chinese automobile industry. when it comes to bj212, the first thing that comes to everyone's mind is definitely the classic "square box" shape and excellent off-road capabilities, but it is difficult to link it with modern technology. in order to meet the requirements of the development of the automobile industry in the new era, beijing automobile manufacturing plant released the 212 brand and created a brand-new 212 t01 off-road vehicle. while retaining the classic shape, the new vehicle has been fully upgraded in terms of power and configuration, providing consumers with it brings a more intelligent car experience and a better driving experience, leading china's off-road vehicles into a new era. what are the highlights of the newly launched 212 t01? what are the future market prospects? this issue of "quality car selection" will give you a detailed explanation.

1. basic information and product highlights

the above manufacturer's guide price only represents the price on september 14, 2024. if there is any change, please refer to the official website.

the new 212 t01 is launched in 3 models, with a price range of 139,900-172,900 yuan. the new car is built on the wy platform. it will focus on fuel models at first, and will also launch hybrid models in the future. it will also provide derivative models such as three-door versions and pickup trucks. in terms of power, the new 212 t01 is equipped with a combination of 2.0t engine and 8at gearbox. it adopts a part-time four-wheel drive system, which can switch between high-speed four-wheel drive and low-speed four-wheel drive. it also provides front and rear axle differential locks, off-road-specific offroad mode, etc. .

in order to pay tribute to the classic bj212 model, the new 212 t01 not only retains the "square box" design, but also inherits the iconic dna of "one arch, two circles, three horizontals and four verticals". among them, "one arch" represents the round arch-shaped hood, "two circles" refers to the round retro headlights on both sides, "three horizontal lines" comes from the three horizontal lines decoration inside the air intake grille, and "two circles" "four vertical lines" are the four rib lines on the hood, which convey the beauty of pure power by implementing retro aesthetics.

thanks to the square body contour, the interior space of the new 212 t01 can be fully utilized. both the seating space and storage space are very abundant, which can fully meet the needs of daily use and off-road travel, showing good practicality and convenience.

the interior of the older generation model is jokingly called a "rough house", while the new 212 t01 has achieved "fine decoration". the instrument panel in the car uses a large number of soft materials, completely bidding farewell to the previous exposed design. at the same time, it introduces a 10.25-inch lcd instrument and a 12.3-inch multimedia screen with more contemporary characteristics. it also realizes the internet of vehicles and ota upgrade functions, which not only creates a comfortable , the luxurious cockpit environment also greatly enhances the sense of technology in the car.

the new 212 t01 is built on the wy platform and integrates a non-load-bearing body, front and rear five-link integral axle suspension, and a part-time four-wheel drive system, which significantly improves passability and stability. not only that, the energy-saving and efficient innovative power system has excellent adaptability and high performance, and can operate stably in various complex terrains and extreme conditions.

2. product competitiveness analysis

although the body size is classified as a compact suv, considering the positioning of the new 212 t01 as a hardcore off-road vehicle, the competitors it faces in the domestic automobile market are relatively special. the previous generation beijing bj40 (hereinafter referred to as: 2023 beijing bj40) it and haval h5 are the main competitors of the new 212 t01.

in terms of design, although the three cars are all positioned as hardcore suvs, their overall styles are slightly different. the new 212 t01 focuses on retro style, the 2023 beijing bj40 combines classic and fashionable design elements, while the haval h5 adopts a simple body outline, and is more visually domineering due to its larger size.

in terms of price comparison, the price of the entry-level model of haval h5 is relatively low among the three cars, only 122,800 yuan. the maximum price of the 2023 beijing bj40 reaches 209,900 yuan, which is significantly higher than the other two models. the price of the new 212 t01, whether it is the entry-level model or the top-end model, is between the other two cars, and the price is relatively moderate. in terms of the number of models, the 2023 beijing bj40 and haval h5 both have 5 models, while the new 212 t01 only provides 3 models, with relatively few choices.

in terms of specific configurations, try to select models with similar prices for comparison. by comparison, although they are both hardcore suvs and equipped with 2.0t engines, the new 212 t01 is ahead of the other two models in terms of approach angle, departure angle and performance parameters, and has stronger passing performance. in terms of other configurations, the new 212 t01 does not show any weakness. it has obvious advantages in active safety, lighting systems, seat functions, etc. it is the only one among the three cars to enjoy transparent chassis/540-degree imaging, adaptive high and low beams, and co-pilot. configurations such as electric seat adjustment and driver's seat massage bring consumers a better car experience.

3. product quality & service trend analysis

as the first model launched by the new brand 212 off-road vehicle, the new 212 t01 currently has no relevant complaint information. in order to facilitate consumers to better understand the product, we will initially judge its future product quality and service trends from three aspects: brand strength, technical strength and marketing strength.

1. brand strength

since its birth in 1964, the 212 off-road vehicle has won wide acclaim both inside and outside the military for its excellent passability, ease of use and reliability. the 212 is not only an off-road vehicle, but also a business card manufactured by china's military industry, carrying countless people's youthful memories and feelings about home and country. today's "212" has officially transformed from a model into a wholly-owned subsidiary of beijing automobile manufacturing plant, named "212 off-road vehicle co., ltd." with a registered capital of 200 million yuan. while inheriting classics, the 212 off-road vehicle also carries forward the spirit of military manufacturing, insists on ultimate performance and excellent quality, and is committed to making the 212 brand a leader in the hardcore off-road segment.

2. technical strength

in 2020, the headquarters base of beijing automobile manufacturing plant will be settled in qingdao. just 14 months later, a modern automobile manufacturing plant with four major processes of stamping, welding, painting and final assembly was completed and put into operation. the factory has a total investment of 15.2 billion yuan, covers an area of ​​1,700 acres, and has a construction area of ​​600,000 square meters. the production line is equipped with more than 280 sets of industrial robots, which can realize flexible production of multiple models. the new 212 t01 was born here. the new 212 t01 is built on the wy professional off-road platform, which is compatible with traditional fuel and hybrid systems, providing a comprehensive driving experience for off-road enthusiasts. this platform not only achieves an effective combination of high performance, reliability and environmental protection, but also promotes the innovation and development of off-road vehicle technology. the new 212 t01 is equipped with a golden power combination of 2.0t gasoline engine + 8at automatic transmission, and its performance reaches the leading level in its class. in addition to hardware innovations, the new 212 t01 also incorporates many smart technology elements to provide drivers with a more convenient and safer off-road experience.

3. marketing strength

at present, the domestic off-road vehicle market demand and consumer expectations are constantly evolving. the 212 off-road vehicle responds to the individual needs of users with high efficiency and high quality through in-depth research and judgment of diverse off-road usage scenarios, creates differentiated product capabilities, and satisfies consumers' expectations for off-road life. yearning and pursuit. the 212 off-road vehicle will continue to carry forward its unique brand characteristics, while actively embracing technological progress and launching automotive products that are more in line with the needs of modern consumers, including hard-core off-road vehicles, urban suvs and other models.

4. preliminary conclusion

based on the analysis of the above dimensions, it can be found that the 212 off-road vehicle has a profound historical heritage, strong financial reserves, and strong independent research and development capabilities through inheriting military quality. it also has four modern factories with an annual production capacity of 450,000 vehicles. . from a product perspective, the 212 off-road vehicle has strong competitiveness in terms of power performance and space. at the same time, military quality also helps ensure the quality and reliability of its products. however, in terms of service, as a newly established brand, the 212 off-road vehicle needs to continue to increase investment in the distribution of dealer outlets.

4. after-sales service policy and outlet distribution

in terms of after-sales service policy, the new 212 t01 provides a five-year or 150,000-kilometer vehicle warranty for non-commercial vehicles, and a one-year or 100,000-kilometer vehicle warranty for operating vehicles. in addition, car buyers can enjoy six free basic maintenance services in three years and free roadside assistance and other services for five years (please consult your local dealer for details).

after purchasing a vehicle, it will inevitably involve daily maintenance of the vehicle. at this time, the number and distribution of brand dealer stores are very important, and may even have a certain impact on whether consumers purchase models of that brand. according to statistics from chezhi.com, the 212 off-road vehicle brand currently has 44 dealer stores in china, covering 23 provinces, autonomous regions and municipalities directly under the central government, among which the number of dealers in the inner mongolia autonomous region is relatively large.

summarize:

the new 212 t01 not only inherits the classic design elements and powerful off-road performance of the old bj212 off-road vehicle, but also achieves comprehensive advancement in product strength by introducing modern cockpit design, intelligent technology configuration, advanced power system and rich off-road functions. level. for off-road enthusiasts who love outdoor adventures, the new 212 t01 is undoubtedly a model worthy of attention.