wechat opens the "live era", why is live broadcast more preferred?
2024-10-06
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□li yutao (shandong university)
recently, the live photo function launched by wechat has become the focus of social networks, not only attracting widespread attention and discussion, but also heralding the arrival of a new era of visual storytelling to some extent. so why are wechat live photos so popular? in addition to wechat being the social software with the largest number of users, higher usage range, and highest penetration rate in my country, i think there are more reasons behind it.
the launch of the wechat live photo function is a major breakthrough in the traditional static picture expression method. it is no longer limited to the freezing of time, but completely records the vividness and freshness of that moment and presents it to the user in the form of dynamic images. this visual presentation method that transcends static limitations greatly enriches our visual experience, making every browsing experience feel like traveling back to that story-filled moment. it transcends the limitations of traditional static photos on the timeline and captures the momentary flow of life through dynamic images, opening a door to continuous and flowing stories for the audience. this new narrative method not only enriches the level of visual expression, but also gives each photo the ability to tell a complete story, making the transmission of information more vivid and three-dimensional.
by integrating multi-dimensional elements such as time, sound, and movement, dynamic images realize dense encoding of information and meet the audience's dual needs for information depth and breadth, making every sharing more accurate and efficient. what follows is the deepening of emotional resonance and the creation of an immersive experience. with its delicate ability to capture emotions, dynamic images allow viewers to feel as if they are in the scene presented in the photo, and share the joy, emotion or thinking of that moment with the photographer. this kind of direct emotional contact greatly enhances the appeal of the photos, making every browsing experience a spiritual touch, promoting deeper understanding and resonance between people. each live photo is a freeze-frame and reproduction of a moment in the past. wechat live photos activate the memory construction process in a vivid form and have also become an important carrier for inheriting media culture.
behind the launch of the live photo function on wechat is the innovation of visual storytelling, the deepening of emotional resonance, the improvement of information dissemination efficiency, and the promotion of interactive rituals. this series of changes together constitute a new picture of cultural communication in the digital age. the success of wechat live photos once again proves the powerful driving force of technology in changing lifestyles. from the initial text chat to later voice calls, video calls, and now live photos, every advancement in technology continues to expand the boundaries of how we communicate and experience. this inspires us to always maintain curiosity and desire to explore new technologies.
