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reference news network reported on october 6 according to a report on the indian pioneer website on october 3, an official said that relevant people have suggested formulating a plan for the "made in india" label in order to promote indian brands to the global market, and the government is discussing relevant suggestions.

the official said a high-level committee was working on the details of the plan. the aim is to create a strong brand image for india, similar to "made in japan" or "made in switzerland" that evokes a specific image and quality.

"we want the same in india," the official said, adding that, for example, "when we think of switzerland, we tend to think of their watches, chocolate and banking system."

"we are discussing how to do this. are we targeting specific sectors like textiles where we have an advantage? so we are looking into the situation," the official said. experts say quality awareness is key to promoting indian brands .

the government currently has the india brand value foundation to foster and promote awareness about the 'made in india' label in overseas markets and facilitate the dissemination of knowledge about indian products and services.

think tank global trade research initiative suggests that india's branding strategy should focus on three pillars: promoting brands for high-quality products; improving the quality of products that are not yet of the best quality, rather than focusing on branding; taking action to improve product quality .

ajay srivastava, founder of the global trade research initiative, said: "india can take actions to improve its brand image naturally. consistent product quality and reliability should be a priority. for example, the indian pharmaceutical industry through production high qualitygeneric drugsearn global trust. to protect this reputation, india must take strict action against substandard suppliers. "

he also said that india can create a unified brand called "indian premium products" that signifies excellence and reliability. (compiled/qiu fang, liu ziyan)