news

author: zhao yichuan

source: business figures (id: biz-leaders)

"if you have money, you can do whatever you want", this movie line is placed injishi automobileit fits the founder chang jing very well.

recently, the boss of a new car-making force released a video revealing the progress of car toilet technology. in the video, a small toilet seat is stored in the storage box on the island, which can be put in a plastic bag when convenient. the plastic bag can also hold deodorizing and absorbent gel, and the product details are full of details.

in the new energy car circle, some people have always ridiculed the car "refrigerator color tv sofa". now jishi automobile has come up with a big move and moved the toilet into the car.

this is probably what it means to be anxious about what users are anxious about.

jishi automobile has not been building cars for a long time. in august last yearpole stone 01officially announced, it is said to be focused on hard-core off-roading and is priced at around 350,000 yuan. a year later, jishi launched a "downgraded version", and the price was also reduced to about 300,000.prices have come down, but sales have not gone up.statistics show that jishi’s monthly sales are only a few hundred units, which is really not enough.

chang jing, who runs jishi automobile, is a serial entrepreneur. in addition to his jishi, he also has a more well-known identity - the founder of stone technology. roborock technology’s sweeping robots are very famous. this company was once a star member of xiaomi’s ecological chain. in 2020, it willscience and technology innovation boardlisted. as the first thousand-yuan stock on the science and technology innovation board, it was once called the "sweeper". chang jing has also become rich personally. according to the "2024 hurun global rich list", his net worth is approximately 9.5 billion yuan.

after reaching the peak of entrepreneurship, chang jing wanted to do something else. he said in an interview that after stone technology went public, he needed another dream to support his sense of purpose. he likes in-depth self-driving travel. he understands user needs and old shareholders are willing to continue investing, so he decided to build a car.

in 2021, shanghai luoke intelligent, the main company of jishi automobile, was established. also involved in the entrepreneurship was yan feng, the former cto of wm motor. although this is chang jing's personal investment project, with the successful "endorsement" of stone technology, jishi automobile is favored by capital. from 2021 to september last year, jishi completed six rounds of financing, including many big-name investment institutions.

sure enough, dreams still have to be realized with money.

since the boss loves the outdoors, jishi has finally figured this out. when jishi 01 was launched, it came with "one bedroom, one living room and one kitchen", which was the focus of the promotion. not only does it have the industry's "first" rear dining and kitchen system, which provides three levels of drinking water, a simple kitchen operating table and an exclusive dining and kitchen appliance work area, it also has a panoramic king bed room and a 270-degree vehicle side tent. now, with the addition of the toilet, "one bedroom, one living room, one kitchen and one bathroom", everything comes together.

one word, absolutely.

some good people compare jishi with the ideal, saying that imitating the ideal is too serious. especially for car logos, you can simply rotate the opponent’s car logo and use it. but according to yan feng, jishi’s goal is not to target ideals, but to reproduce classics.land rover, pay tribute to the seniors. in addition, in his view, jishi automobile is not just about building a car, but also about bringing a better and more precise outdoor lifestyle to users.

just like back then, wm motor was determined to be the popularizer of smart electric vehicles.

according to the promotional copy of jishi automobile, its products are well received. for example, some copywriters said that the owner satisfaction of jishi 01 exceeded 95%, and it was also selected by china southern airlines as a vip pick-up and drop-off service car. another copy said that jishi is very recognized overseas. for example, the united arab emirates police force uses it as an official car. "this is the best proof of the strength of jishi 01."

at the chengdu auto show in august this year, a jishi automobile executive said that overseas sales now account for one-third of total sales, and they plan to have overseas sales equal or even surpass domestic sales in the next year. according to his disclosure, jishi automobile has launched business cooperation with 28 countries around the world and has signed contracts with seven countries.

in addition to these, there are also external evaluations. for example, in the "2024 hurun china top 100 new energy potential enterprises list", luoke intelligent ranks first, with a valuation of 15 billion yuan. just like another rising star.

but publicity is publicity, and the most convincing sales data are bleak. since its launch, jishi has not been very popular in the market, and it is even doubtful whether it can survive. in may of this year, changjing had to respond on social media, saying that the outside world was worried about whether jishi was going to be yellow, and he understood this very well, because as a new brand, the process from zero to one is definitely not easy.

having said that, i don’t know how long the financing from the old shareholders will last for their dreams.

in fact, before "getting on the toilet", jishi motors made a similar move this year. for example, in order to cope with the fishing scene, jishi got a fishing kit in the car, which can store fishing rods, fishing wheels, bait, fishing lines and other fishing gear. after the car toilet, according to changjing, jishi automobile will also develop car refrigerators, car showers and other accessories. "car and home", this isideal carthe abandoned brand name can be regarded as being carried forward by jishi.

as another entrepreneurial project, chang jing said that he didn’t know what the probability of jishi’s success would be. he does not advocate judging heroes by success or failure. if heroes are judged by success or failure, no one will be willing to innovate, because innovation will most likely fail. there is nothing wrong with this, and it also explains the current situation of jishi auto to a certain extent - such an innovative product that has such a deep understanding of user needs and covers all aspects of food, drink, and relaxation cannot sell well.

the market really lacks education.