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where is the busiest place in beijing during the national day holiday? sports venues are definitely ranked high.

the 2024 china tennis open is in full swing, and diamond court tickets, lotus court tickets and outfield tickets have been sold out on the first day of the holiday. also popular is the wtt china grand slam held in shougang park, which not only grossed nearly 60 million in box office, but also set off a "happy ping pong" craze in various communities in beijing.

"because i like it, i am willing to pay." with the rising enthusiasm for public sports, popular sports such as tennis and table tennis have continued to break through in recent years. not to mention that top-level events are held at home, with top domestic and foreign players gathering together - who can win the "cup of china" on the blue court? how to maintain the glory of national table tennis in the face of the impact of foreign associations? ma long serves as the guest pick in the first round of china open women's singles. what kind of "dream linkage" is this? many highlights can be said to have raised the expectations of new and old fans.

in addition to exciting competitions, sports events also provide multiple emotional values.as a unique entertainment experience, sports events are often accompanied by a wealth of surrounding activities. in the official store of the china open, souvenirs such as limited edition badges for the 75th national day and chinese dragon-themed badges are popular among consumers from all over the world; the grand slam park fully integrates shougang’s industrial heritage with sports elements, providing a new check-in place for citizens and tourists. .some netizens said, "just like visiting a park or watching a show, watching games has become a way of life."

from international events at all levels igniting online and offline events, to "village super", "village ba" and "dragon boat competition" presenting beautiful rural scenes; from the winter olympics driving 300 million people to participate in ice and snow sports, to rock climbing, surfing, break dancing and other " "niche project" becomes a fashion trend...in recent years, as the sports spirit and fitness concept have taken root in the hearts of the people, the social atmosphere for all people to participate and enjoy sports has become increasingly strong. at the same time, with the help of various competition platforms, culture, tourism, technology and other fields have produced wonderful "chemical reactions" with sports. “the short holiday is also the golden week for competitions” and “the entry catalog includes a travel list.” many professional projects have been integrated into daily life in a more down-to-earth way. new business formats and new models have released new vitality in sports consumption. this is actually the current positive display of the "sports+" idea.

we are happy to see the popularity of mass sports, but how to continue the traffic brought by the event and then convert it into an "increment" of economic and social development is a question worthy of in-depth consideration. data show that the total scale of the national sports industry in 2022 will be 3.3 trillion yuan; it is expected that by 2025, this number will reach 5 trillion yuan, and the added value will account for 2% of the gdp. at present, there are also certain contradictions between supply and demand behind the awakening of sports culture and the prosperity of the consumer market.for example, sports venues are fully booked during holidays, tickets for major competitions are “hard to get”, etc.this also reminds relevant parties to further increase the supply of infrastructure, create more scenes integrating competition and leisure, and use sufficient event ip to present peripheral products and activities with cultural characteristics, in order to provide people with a healthier and richer sports experience. .

the scale and level of sports development are an important indicator of the development and progress of a country and a city. sports is life.passionate sports, shared happiness, and high-spirited spirit will infect everyone.

source: visual china

source: beijing daily client

process editor: u070