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in the ancient city, the scenery is picturesque, and outside the ancient city, flowers bloom all year round. lijiang modern flower industrial park is located near mountains and rivers, giving full play to its ecological advantages, talent advantages, and organizational advantages, and has embarked on a road to revitalize the flower village industry in lijiang. in order to promote the revitalization and development of lijiang's rural areas and assist the industrial upgrading of lijiang ancient town's cultural tourism brand. in order to better promote the integrated development of "agriculture, culture, tourism and innovation" in lijiang old town, enhance the high-quality development of the "li series" brand in lijiang old town, and improve the high added value of "lijiang flower" agricultural technology and agricultural products.

flowers of lijiang, modern flower industrial park (1100 acres)

on the morning of october 1, under the guidance of lijiang municipal culture and tourism bureau and lijiang gucheng district people’s government, lijiang gucheng district culture and tourism bureau, county school (beijing) e-commerce technology research institute, and kainan street party working committee office hosted by the four seasons flowers scenic area management company, lijiang dianlian scenic area management co., ltd., and lijiang's flower culture and tourism industry development co., ltd., the "lijiang flowers four seasons flowers' meet your best self" agricultural, cultural, and tourism creation ancient city tour "activity" and "visitors of lijiang, lijiang beloved!" "lijiang old town 10,000,000 lijiang flowers, ancient city gifts live broadcast fan event" was launched.

well-known chinese host, actor, singer: lu yihe

this event aims to take the national day holiday as an opportunity, rely on the linkage of lijiang modern flower park and four seasons flower scenic area, and combine the sightseeing experience of lijiang modern flower industrial park with the natural scenery and intangible cultural heritage of dalaixia village to create a special tourism activities during the national day attract tourists to experience the beauty of flowers and cultural charm. continuously strengthen the promotion of lijiang's flower brand, four seasons flowers scenic area, and flower sightseeing tours to increase the visibility and appeal of "lijiang's flowers" and "four seasons flowers scenic area".

secretary of the party leadership group and director of lijiang municipal culture and tourism bureau, secretary of the party committee of the lijiang municipal bureau of culture and tourism he libin

he libin, secretary of the party leadership group and director of the lijiang municipal culture and tourism bureau, and secretary of the party committee of the lijiang municipal bureau of culture and tourism, attended the event and delivered a speech. director libin and director lijiang presented lijiang culture three-dimensionally from the culture, history, intangible cultural heritage, cultural tourism, and cultural creative industries of the ancient city of lijiang. and the booming development of tourism. wearing the national costumes of the naxi people, they sang folk songs with local characteristics, told the stories of tourists visiting the ancient city, and promoted the intangible cultural heritage with lijiang's ethnic characteristics.

the flower of lijiang——xiao lingyu(the flower of lijiang——huaguduo)

he libin, secretary of the party leadership group and director of the lijiang municipal culture and tourism bureau, and secretary of the party committee of the lijiang municipal bureau of culture and tourism, announced the official release of the song "flowers of lijiang". it is reported that the mv song "flowers of lijiang" is composed by yao guanghui, zhou jian, and cui haijiang, composed by muse ai, sung by xiao lingyu (douyin: flowers of lijiang, huaguduo), and shot and edited by ma mingyu and yao liming. the lyrics show the interior of the ancient city of lijiang , different scenery outside the ancient city, showing the romance of lijiang with flowers blooming in the four seasons of spring, summer, autumn and winter, describing the picturesque and beautiful scene of lijiang that is reluctant to leave; interpreting the ancient city that can be taken away, and the unique lijiang landmark products created by agricultural tourism; every corner of lijiang old town has left beautiful memories, and has witnessed tourists from all over the world acquainting, knowing each other, cherishing each other, falling in love, loving each other, accompanying each other, staying together, and enjoying each other's wonderful encounters and lasting love and growing old together.

mu long, secretary of the party working committee of kainan street, gucheng district people’s government of lijiang city

mu long, secretary of the party working committee of kainan street, gucheng district people's government of lijiang city, recommended the theme of the "flowers of lijiang, flowers bloom in all seasons" event, gave an interactive introduction to the scenic spots in lijiang dialect and mandarin, and welcomed tourists from lijiang ancient town come to the "flowers of the four seasons scenic area" to experience the "flowers of lijiang·flowers of the four seasons' meet the best self" agricultural and cultural tourism creation ancient city tour. feel the "flowers of lijiang, for the most beautiful you, the most beloved you, the most true" "you" explore the sea of ​​flowers and experience the journey.

zhang yu, zhu zhengang, mu long, he libin, yao guanghui, liu sufen, xiao lingyu

tourists in lijiang, flowers in lijiang. "lijiang old town 10,000,000 lijiang flowers, live broadcast fan event with gifts from the old town" was launched, he libin, party secretary and director of lijiang culture and tourism bureau, mu long, secretary of the party working committee of kainan street, gucheng district people's government of lijiang city, county school yao guanghui, president of the (beijing) e-commerce technology research institute and chairman of lijiang dehua culture and tourism industry development co., ltd., zhang yu, deputy director of the propaganda department of the gucheng district committee, zhu zhengang, deputy director of the gucheng district culture and tourism bureau, party committee of the gucheng district investment holding group deputy secretary and general manager wang shujun, xiao lingyu of lijiang hua culture and tourism industry development co., ltd., and liu sufen, a well-known travel blogger on weibo and one of the top ten tourism vs, jointly pressed the start button. lijiang's xia xia, lijiang xiaozhi, host, actor, singer lu yihe, etc. were the first batch of guests, honeymooning couples from yanzhou, jining, shandong, best friends from hangzhou, zhejiang, two brothers from sichuan, and two brothers from liaoning the loving elderly people in shenyang and others presented 19-21 roses, feeling the joy of tourists from all over the country, and also received high-quality feedback from lijiang tourists.

flowers from lijiang are given to you, the most beautiful, truest, and most beloved you. in order to better recommend lijiang’s flower brands and promote lijiang old town and four seasons flower blooming scenic area through the internet, new media, and social platforms, the conference held the “lijiang old town agricultural culture and tourism creation recommendation officer appointment ceremony”, lijiang gucheng district culture and tourism bureau deputy director zhu zhengang and deputy director of the propaganda department of lijiang gucheng district committee zhang yu represented xu yingwang (yingwang), lu chun (youth riverside nest), wang miaomiao (gourmet flavor fungus), liu sufen (travel appointment?), xu junhua (aimee) laboratory), qi qiaoying (sister god eats), lu yihe (host, singer and actor), gu xiao (flower art trainer), xiao lingyu (flower anchor in lijiang), cui haijiang (executive deputy director of the county school research institute ) etc. to issue a letter of appointment.

yao guanghui, director of the county school (beijing) e-commerce technology research institute, gave a keynote speech on "lijiang's flowers, empowering the integrated development of agriculture, culture, tourism and innovation in the ancient city of lijiang". yao guanghui pointed out: the county school research institute will focus on lijiang's flowers from technology, brand, marketing and industry efforts are aimed at cultivating professional live broadcast e-commerce talents, with the direction of creating "lijiang flower" in ip's all-media matrix, digital marketing, and online and offline integration, with quality, brand, and brand the five-in-one of control, moral character, and quality and sales serve as the starting point to create "lijiang flower", a regional public brand with lijiang characteristics. with the brand on the left and the traffic on the right as the starting point, we empower the flower brand of lijiang, create popular products, and create products. matrix, formulate group standards, and promote the development of lijiang's flower city gifts, cultural and creative products, digital cultural creation and lijiang's flower scene interactive e-commerce from brand building. promote lijiang's flower brand chain and product supply chain to spread across the country, drive increased income of farmers and the development of one county and one industry.

in order to better promote lijiang's flowers, lijiang ancient town gifts, and lijiang's agricultural, cultural, tourism and business integration empowerment. the conference also held the unveiling ceremony of the lijiang branch of the county school (beijing) e-commerce technology research institute and the unveiling ceremonies of lijiang hua cultural tourism industry development co., ltd. and lijiang hua vocational skills training co., ltd.

wang shujun, deputy secretary of the party committee and general manager of gucheng district investment holding group, and yao guanghui, director of the county school (beijing) e-commerce technology research institute, jointly unveiled the lijiang branch of the county school (beijing) e-commerce technology research institute. in the future, the county school research institute will conduct research from promote the development of lijiang's flower industry chain from the perspectives of planning, implementation, empowerment and operation.

wang xuekun, deputy general manager and supervisor of lijiang gucheng district tianhe urban management investment development co., ltd., supervisor of lijiang flower culture and tourism industry development co., ltd., and cui haijiang, executive vice president of the county school (beijing) e-commerce technology research institute, jointly served as lijiang’s hua culture and tourism industry development co., ltd. was unveiled

gu xiao, director of the flower industry research center of the county school (beijing) e-commerce technology research institute and general manager of lijiang dihua vocational skills training co., ltd., and he chunjun, deputy general manager of tianhe urban management investment and development co., ltd., gucheng district, lijiang city, jointly lijiang dehua vocational skills training co., ltd. was unveiled. lijiang's flower high-end florist business school will recruit outstanding students from all over the country, rely on the country's outstanding florists and gardeners to carry out training, and conduct supply chain management and investment in new brand stores for flower shops across the country.

li jie, publicity committee member of the party working committee of kainan street, gucheng district, lijiang city, gave a keynote speech on "flowers of lijiang·introduction to flower blooming scenic spots in four seasons". he shared in detail the flowers in lijiang and the experience of the four seasons flower blooming scenic area.

the conference also launched the study of "flowers of lijiang - party building leading rural revitalization topics and demonstration cases" to explore the "flowers of lijiang" integration model of primary, secondary and tertiary industries and promote the integrated development of agriculture, culture, tourism and innovation in the ancient city of lijiang.

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