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guabao pet food group, located in liaocheng economic and technological development zone, shandong province, recently received another order from the uk. wang li, head of the european market of the company's import and export operations department, said that in the pet food industry in european countries, guabao group's popularity can rank among the top five.

in the first half of this year, guabao group achieved operating income of 2.427 billion yuan, a year-on-year increase of 17.48%. guabao's rapid growth is a microcosm of the healthy development of shandong's pet industry. as a traditional agricultural province, shandong is also a pet industry province. the reporter learned from the shandong provincial animal husbandry and veterinary bureau that since 2018, the number, output, and output value of shandong’s feed companies have ranked first in the country for five consecutive years; the number and output value of veterinary drug companies have ranked first in the country for 22 consecutive years.

technical staff of guabao pet food group are debugging newly introduced processing equipment. (published by xinhua news agency)

in shandong, many pet industry companies already have a high level of automation. walking into the production workshop of shandong xinhua silicone co., ltd. in tengzhou city, shandong province, i saw a small number of workers filling, inspecting, and packaging cat litter and other products on the automated production line. from here, about 40 containers of goods are shipped around the world every day.

fang kuan, deputy general manager of shandong xinhua silicone co., ltd., said that the company’s flagship product, crystal cat litter, accounts for nearly 40% of the global market and is mainly exported to the united states, germany, and italy. in order to improve production efficiency, they purchased equipment such as robot palletizers and automatic conveying and packaging machines, and installed 16 new automatic unmanned intelligent packaging production lines. in recent years, the company has been rated as a national-level manufacturing individual champion demonstration enterprise and a national-level specialized and innovative "little giant" enterprise.

the intelligent production line of shandong xinhua silicone co., ltd. photo by xinhua news agency reporter shao luwen

since the beginning of this year, pet product consumption has shown strong resilience. data from the general administration of customs shows that from january to july, my country’s cumulative export volume of pet food increased by 28.58% year-on-year, and the cumulative export value increased by 23.82% year-on-year.

"every link in the pet industry chain is booming, and the 'other economy' is showing huge room for growth." zhang qing, associate professor at the school of business administration at shandong university of finance and economics, said that as a major industrial and agricultural province, shandong has two aspects to develop the pet industry. advantages: on the one hand, shandong is the main production and processing area for pet food raw materials such as chicken, duck meat, animal bone meal, vegetables, and various starch crops; on the other hand, shandong has a good industrial production foundation and has cultivated a number of production automation and information technology enterprises with a higher degree of success.

the industry is booming, and in some cities in shandong, the pet industry is accelerating to form agglomerations. in the guotai min'an pet food full chain industrial park, fan town, daiyue district, tai'an city, the products of tai chong pet, feifan pet, guo chong pet and other companies are continuously sold to all parts of the country and overseas markets. liu mingkun, secretary of the party committee of fan town, said that in 2021, there were only two pet food companies in fan town, with an annual output value of 79.1 million yuan; this year, the number of local pet food companies has increased to 5, with an output value of 500 million yuan from january to august, and the annual output value it is expected to exceed 800 million yuan, and many pet food companies are about to launch. the scale effect of industrial clusters is gradually emerging.

the high-quality development of the pet industry is inseparable from the support of technological innovation and talents. li xin, deputy director of the shandong provincial bureau of animal husbandry and veterinary medicine, said that shandong currently has more than 90 innovation platforms such as academician workstations, engineering centers, and r&d centers in the field of feed and veterinary drugs, ranking among the top in the country in number. in the past five years, shandong has participated in the formulation of 25 national and industry standards for feed, more than 70 group standards, and has been approved for more than 130 new feed and new veterinary drug certificates, accounting for one-third of the country's total.

"the pet food and supplies produced by many companies in shandong have gained a good reputation in the global market, and the industry is also transforming to high-quality development. in the future, high-quality production capacity and products will maintain a high growth rate, and companies need to continue to improve their products quality and innovation levels promote the stable and healthy development of the industry," said an zhongping, president of the shandong pet industry association. (reporter shao luwen)

source: xinhua news agency