china’s economic confidence | increase support! trade-in old items for new ones to ignite holiday spending potential
2024-10-05
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original title: china’s economic confidence | increased support! trade-in old items for new ones to ignite holiday spending potential
"the atmosphere of this national day holiday has reached the next level!" during the national day golden week, consumer sectors such as tourism, movies, and catering are booming. in addition, the trade-in of durable goods such as home appliances has become a new highlight, and relevant preferential policies have been stepped up during the holidays to make our beautiful life "new".
at the recent press conference of the national development and reform commission, the relevant person in charge of the ministry of finance stated that 60 billion yuan of super-long-term special government bond funds have been issued to ensure the demand for trade-in subsidies for consumer goods during the mid-autumn festival and national day. a series of preferential activities such as the good things renewal season and the "thousand counties and ten thousand towns" new energy vehicle consumption season are in full swing, which not only add beauty to this festive festival, but also allow real money discounts to reach consumers directly.
a good life does not involve replacing the "old" with the new. what is new is the way of life. wifi remote control of air conditioning, one-click reservation for cooking, automatic washing machine drying... today's young people are using smart home appliances to "expand" their lives. the child who in the eyes of his parents "couldn't take care of himself" has his own way of life. intelligent and aging-friendly product positioning such as one-touch calling, smart reminders, and health monitoring also allow many elderly people to enjoy the "smartness" of life. trading old products for new ones allows us to enjoy more convenient and user-friendly home appliance designs at a lower cost, adding luster to our beautiful life.
from "looking at price and looking at quality" to "looking at performance and looking at design", what is upgraded is the consumption concept when exchanging the old for the new. replacing the old with the new means “improving quality with the new.” in the past, the living habit of “repairing for another three years” has quietly changed, and has been replaced by people’s focus on the quality of consumer goods. what is the energy efficiency rating? is the product design cool? what are the “black technologies”? the "new" consumption concept is witnessing the improvement and upgrading of happy life. in addition, trading in old items for new ones turns "old" into gold, which not only brings benefits to consumers, but also makes the consumption concept of "green recycling" deeply rooted in the hearts of the people.
from "only" to "intelligent", replacing the old with the new reflects the changes in life and the achievements in social development. my country has become the world's largest manufacturer and consumer of home appliances, covering 37 categories and hundreds of millions of domestically produced home appliances products exported to more than 200 countries and regions in the world. at present, the timely introduction of the "two new" policies is catering to consumers' needs for a higher quality and better life. as the old-for-new policies continue to be implemented across the country, the consumption potential of residents is accelerating, and a larger potential market will be further stimulated. .
20 regions including guangdong, shanghai and hubei have included dryers, sweepers, dishwashers, etc. into the scope of subsidies based on the eight categories of home appliances for which the country has clearly defined subsidy standards; 23 regions including beijing, chongqing and jiangsu have adopted immediate reductions the model is used to issue subsidies for home appliances... during this national day holiday, all parts of the country are continuing to implement the "old-for-new" policy for consumer goods, holding auto exhibitions, launching large-scale immediate discount subsidy activities, etc., to meet holiday consumption needs. replace the old with the new, improve the quality with the new, and the "new" trend of a better life is surging!
(text丨fan jingyang)
source: cctv news client
