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maoyan professional edition data shows that as of 12:00 on october 5, the box office of new films in the 2024 national day period (october 1 to october 7) (including screenings and pre-sales)) exceeds 1.54 billion yuan.

"volunteers: battle of life and death", "749 games" and "road to the fire" are temporarily among the top three in the national day box office list with box office results of 600 million yuan, 324 million yuan and 263 million yuan respectively.

this year, 10 new films were released during the national day holiday. the box office on the first day exceeded 494 million yuan, which not only surpassed the 430 million yuan on the first day of the national day holiday in 2023, but also successfully ranked among the top four in the national day box office list in film history. on that day, major theaters across the country attracted a total of 11.46 million viewers, with a total of 464,000 screenings, both breaking the national day record in chinese film history.

in the following days, the national movie box office was 373 million yuan, 313 million yuan, and 269 million yuan respectively. at present, "volunteers: battle of life and death", "749 bureau" and "road to fire" form the first echelon of box office, contributing more than three-quarters of the box office together.

in,director chen kaige's "volunteers: battle of life and death" has exceeded 100 million yuan in box office for 4 consecutive days and has the most stable performance, leading the national day box office list with a score of more than 600 million yuan. previously, the first part of "volunteers" had a box office of 868 million yuan. the second part has an equally strong cast and creative lineup, including zhu yilong, zhang zifeng, wu jing, etc. according to maoyan professional edition's forecast, the total box office of "volunteers: battle of life and death" it is expected to reach 1.425 billion yuan.

the film "749 bureau" is directed by lu chuan and stars wang junkai. the film grossed more than 170 million yuan on its first day of release, and then started to rise and then tumble, with the current cumulative box office exceeding 300 million yuan. maoyan pro lowered its forecast total box office to 396 million yuan.

the film "road to fire" stars xiao yang, zhao liying, liu ye, feng delun, etc., and its performance is relatively stable. the current box office has exceeded 260 million yuan, and it is expected that it may eventually exceed 500 million yuan.

those who succeed can reap gratifying box office results, and some films may change their minds temporarily.

on october 3, the movie "safety" announced that it would withdraw from the national day schedule, and the release date is to be determined. the day before, the animated film "pipilu and lu xixi: 309 darkroom" submitted an application for withdrawal and decided to withdraw it from 0:00 on october 4.

"safety" is director liu jiangjiang's masterpiece that once again challenges realistic themes after "life events". it is adapted from real events. the film tells the story of a death row inmate zheng ligun (played by xiao yang) who encountered an earthquake on the way to the execution ground. after surviving an earthquake, he joined a special rescue team formed by police officer yu chixiao (played by ayunga). facing the earthquake disaster, they, with very different identities, were forced to stand at the crossroads of fate, and their choices would completely change each other's lives. the film will be released on september 30.

"pipiru and lu xixi: 309 darkroom" is adapted from zheng yuanjie's novel and is directed by zheng yuanjie's son zheng yaqi. the film will be released on october 1st.

previously, during this year's spring festival, movies such as "let's shake the sun together" and "mr. red carpet" have successively announced their withdrawal due to box office failure to meet expectations and will be re-released on another date. however, judging from the re-screening results, the box office performance was not satisfactory.

for example, "mr. red carpet" was released again on march 15. however, the box office of the re-release was even bleaker than that of the spring festival release. the box office revenue on the first day of its second release was only 2.45 million yuan. as of today, the total box office has not exceeded 100 million (94.221 million yuan). 10,000 yuan), excluding the 84.121 million yuan in box office received during the seven-day spring festival period, the total box office revenue in the second round was just over 10 million yuan.

although "let's shake the sun together" relied on its good reputation and earned nearly 200 million yuan in box office after it was released during the qingming festival, compared with director han yan's previous works, the box office was not ideal.

the national day schedule has always been regarded as one of the most important schedules in the chinese film market, especially in the context of the relatively sluggish movie box office this year.

the performance of the national day file is also crucial to the film company. lighthouse pro shows,behind the 10 new films are many well-known film and television companies: behind "749 bureau" are huayi brothers, beijing culture, tencent pictures, etc.; behind "volunteers: battle of life and death" are china film, bona pictures, huayi brothers , iqiyi, etc.; "road to fire" is backed by lianrui pictures, hengdian film and television, china film, etc.

guotai junan's research report shows that with the help of a rebound in movie supply and consumption subsidies, the national day and fourth quarter box office is expected to achieve a year-on-year increase.

the guolian securities research report has recommended focusing on the 2025 spring festival. "we believe that with the release of diversified supply in the national day season in 2024 and the successive release of many blockbuster sequels after the spring festival in 2025, the audience's willingness to watch movies is expected to be further stimulated and promote the prosperity of the cinema chain industry. head cinema online and ticketing platforms are expected to benefit from this.”

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