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as the filming location for the hit game "black myth: wukong", the xiaoxitian scenic area in xi county, linfen city, shanxi province has enjoyed both the sweetness of traffic and the "pain" of a sharp increase in traffic during this national day holiday.

"overload" is the most obvious dilemma faced by such "niche scenic spots" that used to have sparse passenger flow after they suddenly became popular.as the local culture and tourism bureau bluntly stated, "tourists continue to be overcrowded, and the temple space is limited, seriously exceeding its carrying capacity." the "bad reviews" shouted by tourists in xiaoxitian represent a certain dilemma of internet celebrity attractions——the actual carrying and operating capacity is difficult to match the imagination of tourists, and the gimmick traffic comes fast and fierce. the luck of being hit by "wealth and wealth" cannot be converted into real and effective reputation and income.

xiaoxitian scenic area is full

in recent years, "reverse tourism" and other holiday travel methods with strong exploration and passion have emerged. young people have shifted their focus from popular tourist cities to counties or unpopular scenic spots that were once neglected, making them "viral" in a short period of time. the traffic dividend brought by this undoubtedly provides an excellent opportunity for the revitalization of county cultural tourism resources. but in contrast,the relative lag in infrastructure and service levels is a long-term reality of "niche scenic spots" in the past customer acquisition experience. when tourists encounter this reality through the filter of literary and artistic works, it often leads to more serious problems and following the trend. type of word-of-mouth rebound.

the spread of “negative reviews” is extremely harmful to a still-developing “new internet celebrity city”. in addition, reputation on the internet has always been "destroyed in an instant". once the reputation is damaged, it is extremely difficult to repair it. as a tourist, you should actually maintain reasonable expectations about the reception capacity of non-traditional popular attractions such as xiaoxitian. after all, before xiao xitian appeared in the game, he was more widely known as a cultural relic protection unit rather than a scenic spot. one can imagine the manpower and material resources.

in other words,managing expectations well, reasonably estimating the capacity and service capabilities of scenic spots, and not easily spreading bad reviews may be the travel qualities a tourist should have in the internet era dominated by the "eyeball economy".as netizens concluded, "following the trend during holidays and creating obstacles" is a concept of cultural tourism consumption that is more likely to "step on minefields". it is not a "hidden minefield" in scenic spots, but may also be a result of tourists' mentality "laying minefields".

from "niche attractions" to "people's choice", the construction of scenic spots such as xiaoxitian also has a long way to go. we must not squander the public's tolerance, and must do our best to respond to the hard-won public favor.