a pedicure knife's "how to get rich"
2024-10-05
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original title: "how to get rich" with a pedicure knife
shaanxi daily reporter qi keyu
at about 8 o'clock on september 30, with the sound of a bell, the ziyang county labor and employment training center building became lively. in the training room, the trainer was explaining the essentials of pedicure and massage. the students from all over the country listened carefully and studied seriously.
at the same time, in the pedicurist professional skills level certification examination room, more than 80 students were taking the pedicurist professional skills level certification examination. after passing the exam, they can start working with certificates.
"ten years ago, when i attended the pedicure training class, there were only more than 30 people in the class, and there were very few young people." the popularity of the pedicure training made li anqiang, the head of ziyang zhongkangtang pedicure service co., ltd., sigh with emotion.
after more than 10 years of development, "ziyang pedicureist" has become a glittering service brand. up to now, the "ziyang pedicureist" labor service brand has more than 130 pedicure companies, more than 21,000 pedicure shops, and more than 54,000 "ziyang pedicureists" on the job. the total revenue of the pedicure and foot bath industry has exceeded 26 billion yuan, driving more than 20 thousands of people are employed.
a small pedicure knife "builds" a "happy road" for people in mountainous areas and supports a "sky" for them to get rich together.
"build" a "happy road" for people in mountainous areas
li anqiang’s relationship with pedicure knives began 10 years ago.
in 2014, ziyang county opened a pedicure skills training class. at that time, 22-year-old li anqiang was doing odd jobs in xiamen. during the few years when he went out to work, li anqiang worked as an assembly line worker and a clothing shopping guide, earning more than 20,000 yuan a year.
"what can a pedicure knife accomplish?" with hesitation and expectation, li anqiang got on the green train back to his hometown and became the second student of the ziyang county pedicure training class.
ziyang county pedicurist professional skill level certification examination site. photo by correspondent chu maoyin
after 12 days of study, li anqiang developed his "entrepreneurial dream" from his pedicure skills.
in the same year, li anqiang opened the first pedicure store in meizhou, guangdong; in 2016, he established ziyang zhongkangtang pedicure service co., ltd. today, the company has developed into a well-known enterprise with more than 200 stores and more than 2,000 employees. li anqiang mobilized several relatives and friends to join the company, and he became more and more confident in starting a business.
another person who used a pedicure knife to "fix" his path to wealth is 32-year-old pedicureist deng daijun.
on september 17, at zheng yuanyuan's professional pedicure room in weiyang district, xi'an city, deng daijun was doing pedicure massage for customers, and various knives and scissors flew in his hands.
"at the beginning, there were voices of incomprehension, saying how could a young man do this. i didn't care. there is no shame in making money with your own hands." deng daijun said.
due to his skillful skills, deng daijun became a popular pedicurist in the shop. he comes from tong'an village, shuang'an town, ziyang county. through his pedicure skills, he built a spacious and bright building in his hometown, and he also won the ankang city may day labor medal.
"although the pedicure business is inconspicuous, it provides new employment options for many workers." chang li, regional manager of ankang market of yuanyuan group, said that among the more than 60 pedicureists she manages, many of them are "cross-industry professionals." ” into the pedicure industry and continued to do so for many years.
"'ziyang pedicureist' is a well-known labor service brand in the country and a characteristic labor service brand in poverty-stricken areas across the country. one out of every three pedicurists in the country is from ziyang." said cheng zian, deputy director of the ziyang county labor and employment training center.
create a “golden business card” for skilled employment
on september 16, the 615th session of the ziyang county labor and employment training center's pedicure training course began, and trainer liang jing began a new round of "busyness."
liang jing is an authentic ziyang girl who worked as a clerk and other related jobs after graduating from university. an accidental "audit" made her interested in the art of pedicure. liang jing said: "at the beginning, when the students needed to practice, i acted as a 'model' for them. later, i started to practice myself." later, after completing her studies, liang jing returned to ziyang and became a pedicure trainer.
"i feel very satisfied to help workers master an employment skill." liang jing said that the number of people coming to ziyang to participate in pedicure training has increased year by year, and you can hear different accents from all over the country in the training class.
"a well-known labor service brand is established by batches of skilled talents with excellent skills, professional services and good reputation." cheng zian introduced that in order to improve the professional skills and professional quality of pedicureists, in recent years, ziyang county based on the government-enterprise cooperation model of "government-led + leader-driven + base training + targeted employment", the policy of "three guarantees, two exemptions and one subsidy" is implemented for trainees who participate in the training. thanks to this, many workers have embarked on the path of skilled employment and increased income.
in addition, ziyang county actively promotes the professional skills certification of pedicurists, establishes a pedicurist association, formulates professional skill standards for ziyang pedicurists, and polishes the "golden business card" of skilled employment. a total of more than 100 batches of pedicurist professional skill level certification have been carried out, and 4,116 people have been certified. . ziyang county also provides pedicurists with entrepreneurial guidance, dispute rights protection and other support, so that practitioners have no worries.
as the construction of labor service brands enters the fast lane, the "territory" of "ziyang pedicurists" going global is also constantly expanding.
in march this year, ziyang pedicurists went abroad for the first time and opened their first store in tashkent, the capital of uzbekistan.
"in the future, ziyang plans to continue to explore the overseas pedicure and foot bath market and further build on the golden signature of 'ziyang pedicureist'." cheng zian said.
"chain-driven" enriching people and increasing income "big industry"
as the service brand effect continues to expand, many people are eyeing the "business opportunities" derived from the pedicure industry and developing related industries. jin mingfeng, head of ziyang county tianhe pharmaceutical co., ltd., is one of them.
"starting in 2022, we will dry and process the medicinal materials and prepare them into traditional chinese medicine bags for foot baths. today, we have signed contracts with 18 brands including zheng yuanyuan, yizujian, zheng yunyun, and momolili, with annual sales exceeding 20 million yuan. "jin mingfeng said.
to extend and repair the pedicure industry, jin mingfeng led local people to plant more than 3,000 acres of chinese medicinal materials, built a processing factory covering an area of 2,000 square meters, and explored an integrated development path from planting to processing and sales.
strong brand, prosperous industry. while the market competitiveness of labor service brands has improved, regional industrial clusters have continued to grow.
feng liuyan, deputy director of the ziyang county human resources and social security bureau, said that around the pedicure industry chain, ziyang has successively developed products such as insoles, socks, mugwort foot bags, pedicure knives, and technician uniforms. after the ziyang pedicure and foot bath industrial park is completed, it will form an integrated industrial development pattern of "production-processing-storage-sales-logistics". it is estimated that by 2025, the output value will reach 40 billion yuan.
driven by the "ziyang pedicureist" labor service brand, the local labor force has gradually transformed from one-way migration to two-way flow between urban and rural areas.
build a brand, create jobs, strengthen the economy, and enrich the people. "ziyang pedicureist" is an important carrier for ziyang to promote employment and income, boost industrial development, promote rural revitalization, and move towards common prosperity. it is also a typical representative of the vigorous development of shaanxi labor service brands.
today, "lantian chef" is famous throughout the country, "zhouzhi gardener" is widely popular, "tongguan roujiamo catering chef" has countless fans, and "yanliang aviation craftsman" is well-known...a group of people with strong shaanxi characteristics, industry characteristics and skills unique labor service brands continue to emerge in sanqin, injecting surging momentum into high-quality economic and social development.
source: shaanxi daily
