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text/jinmao dao channel

tolstoy said that happy people are all alike, and unhappy people are all unhappy in their own way.

however, these eleven unfortunate people all made the same "unjust decision": i went to the cinema to watch "749 bureau".

in recent years, chinese audiences have actually become more and more tolerant of chinese movies. it is almost rare to see scenes where the entire network has the same attitude and makes collective complaints.

more than 30,000 people have given 1-star reviews on douban.

even if you haven’t paid attention to this movie at all, you can intuitively feel the anger of these people through the screens on major internet platforms:

if you ask me how uncomfortable it is, i would like to say that it is better to work a 2-hour shift.

i watched it in the afternoon, and i still haven’t recovered yet... after watching it, i felt that my spirit was hurt and my iq was insulted!

after reading it, i felt a sense of shame for my motherland deep in my heart. on the day of her birthday, i witnessed such a terrible thing.

there was a candid camera guy in the movie theater. after half an hour, he turned off the phone and walked away silently carrying the machine.

but "749 bureau" is not just a small studio movie. it is the only one released during the national day this year.science fiction film。

the producers are also big-name huayi brothers, tencent pictures and beijing culture; director lu chuan also produced "nanjing!" nanjing! "the famous director of "kekexili".

this amazing movie was so bad that the box office dropped sharply within three days.

the most top-notch configuration, why were the audience collectively called it a "scam"?

(there are no spoilers in this article, so you can read it with confidence)

"749 game" pk "shanghai fortress":

the fiercely competitive king of bad movies!

if you could accurately sum up the mental state of "749 games" these days in one sentence, it would be:

the pre-sales went crazy, it was a hit on the first day, and the reputation collapsed.

so far this year’s national day, three films have grossed over 100 million in box office.

"749 game" temporarily ranked second with a box office of about 280 million yuan. on october 1, "749 game" even had a single-day box office of over 170 million yuan, beating "volunteer army" to win the first-day box office championship during the national day season.

just a few months ago, during the release of "happy twist" starring shen teng and ma li, director lu chuan posted a public comment on weibo:

"mahua's low-quality, highly alkaline comedy films dominate the chinese film market, which is a tragedy for the culture."

as a result, "749 bureau", released three months later, turned "sadness" into "anger" with its strength.

the box office fell off a cliff on the second day of the national day release, and the film received polarizing reviews and was ridiculed.

because the criticism was so intense, director lu chuan posted three weibo posts within two hours in response to the bad reviews:

at first it was tough, "come at me, don't touch my actors and creators!"; the next one was slightly more relaxed, "with deep love comes deep responsibility."

finally, he returned to calm: "thanks for the harsh criticism, the mud bath is super cool. trust me, i will grow better lotus flowers in the mud."

to be honest, the movie itself is not as ups and downs as it has been in recent days.

and if we could sum up the ups and downs behind "749 games" in one sentence, it would be:

after waiting for 8 years, raising money from everywhere, gritting one's teeth and holding on.

in 2018, lu chuan made a very risky decision to start "749 games" with only 30% of the funds received.

there are two most direct reasons: first, the entire film environment was very good at that time, and there was money everywhere. lu chuan once said in an interview, "of the 6 companies that were invited to invest at that time, 4 were listed companies. i felt that it was very stable. ”

the second thing is that this 749 game has something to do with lu chuan himself, almost a personal experience.

in 1965, china began to adjust its aerospace sector in order to further develop its industrial economy. comrade qian xuesen proposed to retain 507 institutes of the fifth academy of the ministry of national defense, while 749 institutes were responsible for aerospace intelligence research.

in folklore, bureau 749 is a specialized researchparanormal phenomena and special abilitiestop secret department.

director lu chuan also emphasized in the interview that after graduating from the military academy, he was assigned to work in the 749 bureau for two years.

later, he was admitted to film school, and then he left the 749 bureau and became a director.

it requires money and money, gimmicks and gimmicks, plus some of the director's own personal experiences.

before the shooting started, it was a sure-fire project.

as a result, lu chuan never expected that a major thunderstorm would happen after the filming started - starting from 2019, beijing culture fell into losses for four consecutive years.

in 2020, financial fraud was exposed again, followed by internal strife among senior executives, with losses exceeding 3 billion in two years.

after rashly starting the production in the early stage and no money coming in later, lu chuan could only reduce personnel expenses. however, as the most expensive post-production visual effects part of science fiction blockbusters, funds are still not available.

according to internal reports, the "749 bureau" project at that time was circulated around various film and television companies, but kept running into obstacles. the only way was for lu chuan to pay for it himself.

in the following four years, in order to complete "749 games", lu chuan had only one thought left in his mind:find investment.

over the years, lu chuan has been crazy about shooting commercials and appearing in variety shows, and invested in projects when he made money.

finally, dneg, a famous british visual effects company that has produced blockbusters such as "dune" and "avatar", converted half of the production fee into overseas distribution investment shares, becoming its only investment film in asia.

it was not until 2024 that "749 games" was finally revitalized thanks to lu chuan's unremitting efforts.

after eight years of twists and turns, reshoots were finally completed in april this year.

lu chuan posted on weibo: after eight years of towing this ship, it can finally dock.

eight years,

why is it not enough to cover up the ugliness?

before the movie was released, "749 bureau" had almost all the high-box-office elements:

it took 8 years to sharpen a sword, lu chuan worked hard for it to receive dramas and commercials, huge investments, special effects cooperation with foreign companies, the real-life mysterious 749 game, a team of super-powered boys...

but no one expected that the first wave of viewers who walked into the cinema would suffer the deepest harm.

some people think it's incredibly bad, some people think it's annoying, and some people think it's a new level of bad.

the story of bureau 749 takes place in the near future,2030。

judging from the trailer, there are fanged werewolves, huge flying creatures that look like bats, frozen behemoths in the snowy fields... bureau 749 will take over the research of all mysterious creatures that appear in the country and find the final solution. .

wang junkai plays a young man with special abilities who escapes from bureau 749, while zheng kai is the new director of bureau 749.

the authorities noticed that supernatural creatures underground were beginning to awaken and were about to emerge from the ground and destroy the entire city.

therefore, the director decided to recall wang junkai, the most powerful boy with supernatural powers.

therefore, there are two selling points and exciting points of "749 bureau": one is the curiosity about supernatural phenomena, and the audience is curious about what kind of "superpowers" are hidden in the little-known 749 bureau; the other is the special effects.

and "749 games" became a benchmark for bad movies because it made two of the most fatal mistakes:

one is that the goods are not right.

"749 bureau" is so appetizing in the early stage, but it is so cruel when it comes to the main film.

all the focus is on the young ma shan (wang junkai), and the internal organizational structure, personnel capabilities, and work content of bureau 749 are basically introduced in one stroke.

bureau 749 has just become a scientific research institution, a mere gimmick.

in the end, the audience did not understand what kind of organization 749 bureau was, what it could do, and its organizational structure until after watching the movie. basically, all the characters except the protagonist became tool men.

second, the taste of copycat is too strong.

there is another more fatal point when watching "749 games". the more viewers watch the movie, the worse the viewing experience will be.

because in this movie, you can think of other movies anytime and anywhere.

the sandworms in "dune", the alien creatures in "alien awakens", the facehuggers and engineers in "alien"...

you can see many shadows of foreign science fiction works in it, but the only thing you can’t see is any element of chinese science fiction films.

what's even more fatal is the special effects, which are extremely perfunctory.

finally, the red wings grown by ma shan (wang junkai) reveal a sense of inferiority and cutout, which makes people feel on pins and needles.

in the end, the plot and special effects all failed, and the story became so confusing and torn.

don’t let fake blockbusters,

real special effects from chinathe face of the movie!

finally, after discussing eight years of ups and downs, we return to the two most essential words of science fiction movies:

science fiction.

science fiction masterpieces often succeed or fail due to special effects.

during the warm-up of "749 bureau", it was constantly mentioned that in the marvel universe, there is an organization called s.h.i.e.l.d. that specializes in handling various strange events, contacting and managing super-powered heroes.

however, the american tv series "agents of s.h.i.e.l.d." only exists in comics and not in reality. therefore, "749 bureau" once had such a title.

nowadays, the reputation is overturned, and some people say that domestic science fiction has been injured again.

but in fact, china's support and investment in science fiction movies are increasing. in 2020, the national film administration and the china association for science and technology jointly issued "several opinions on promoting the development of science fiction films."

specifically proposed 10 policy measures to strengthen support and guidance for the creation, production, distribution and screening, special effects technology, talent training, etc. of science fiction films, known as"ten tips for science fiction", chinese science fiction movies have ushered in a new stage of development.

and in "the wandering earth 2", you can clearly see the dedication to science fiction.

in order to achieve good audio-visual effects, guo fan led the team to build 102 science fiction main scenes, draw 5,310 concept design drawings, 9,989 shot drawings, and produce 6,000 visual effects shots...

the space elevator among them has a sense of speed and impact that can shoot straight into the sky.

on douban movies, which is relatively harsh on chinese movies, especially science fiction movies, more than 370,000 people gave the wandering earth 2 a score of 8.2, which is an excellent score.

not only did it achieve good box office results in china, it was also released in 135 theaters in north america. on the rotten tomatoes website, the audience's love rating was as high as 93%.

many overseas audiences believe that the film exceeded expectations, and the special effects and story perfectly fit together, not losing to cameron's films.

and "749 games" is also struggling, and it has fallen too much into the self-movation of "it took eight years to start a business, and it was finally completed."

some viewers said that they only understood the value of the wandering earth series after watching "749 games".

what it exposed was that the entire team took science fiction films lightly and took them for granted.

at that time, the domestic film market had great expectations and extraordinary tolerance for many chinese-style blockbusters with "big production, big special effects, and big science fiction". therefore, the films "shanghai fortress" and "749 bureau" it came into being.

"749 bureau" has a common problem with most domestic films: aliens destroy the earth at one moment, destroy cities at another, flying in the sky, running on the ground, and various elements are everywhere.

super-powered boys, parkour, and highly sentimental emotional dramas all pushed it towards a bad movie step by step.

guo fan once said that if science fiction movies do not set a convincing tone, it will be very difficult for the audience to get into the movie.

although the director spent eight years trying to renew his film career, the most taboo word for the audience is just four words: being cheated.

"fake blockbusters" packed with special effects and celebrity faces can hardly support the national day.

don’t let fake blockbusters slap china’s real science fiction in the face!

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@The End

the author of this article | shi wanjia | content operation | blog post

editor | zhang yichi