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on october 5, the 2560th anniversary of fan li’s birth ceremony and fan li’s thoughts and theme exchange, hosted by lichan study hall, were successfully held in ningbo. fan li, also known as shaobo and tao zhugong, was a famous statesman, military strategist and economist in the late spring and autumn period. fan li's gentlemanly spirit of "being rich and practicing virtue" and his famous business sayings such as "twelve rules for managing money and getting rich" and "twelve precepts for managing money and getting rich" influenced later generations, making him respected as the "business sage" by future generations. this event aims to build a bridge connecting the past and the future, tradition and modernity. by promoting traditional chinese culture, refining the spirit of fan li, and inheriting business culture, we will tell the story of china in which the wisdom of traditional chinese business culture promotes the development of new productive forces.

the grand ceremony recalls the glory of the shang sages in the past

the event was held on the bank of dongqian lake in yinzhou, ningbo. it is said that this place was one of the secluded places of fan li and xi shi. it witnessed the two people's "carefree and happy life, and the great faith and worry-free". it still retains the "tao gong diaoji" "and other remains. pan zhenzhou, former vice minister of the ministry of culture and the first director of the national museum, wang haibin, executive secretary-general of the china ethics society, liu daoxing, honorary director of the fanli cultural research center of the chinese people's political consultative conference, ying linhui, executive deputy director of the propaganda department of the yinzhou district committee, dong qian of yinzhou district zhu fenghua, deputy secretary of the party committee and mayor of hu town, fan minggong, the 74th generation grandson of fan li, fan hongda, the 75th generation grandson of fan li, and others were invited to participate in the commemoration ceremony. guests at the meeting, pan zhenzhou, former vice minister of the ministry of culture of china and first director of the national museum, said in his speech: in today's era, promoting the development of new productive forces with new business civilization is an inevitable choice for every business entity. absorbing the essence of fan li's business thoughts, exploring the true way of doing business, and closely integrating reality with traditional culture are the core meanings of gathering together today to commemorate the "business saint" fan li.

a new chapter on the collision of wisdom and current business practices

in the afternoon of that day, fan li's thought exchange meeting was held in the tao gong lecture hall of ningbo academician center. zhang zhigang, former vice minister of the ministry of commerce and former president of the china federation of commerce; wang haibin, vice president and secretary-general of the china television arts exchange association and executive secretary-general of the china ethics society; liu daoxing, honorary director of the fan li cultural research center of the chinese people's association for chinese people's political consultative conference; yu xuezhen, secretary-general of the fan li cultural research center, wang zhiyi, deputy director of the fan li cultural research center of the china national people’s association, qian wenzhong, professor of the history department of fudan university, zhang yiwu, professor of the chinese department of peking university, lu lu, director and professor of the peripheral communication research center of peking university, fan li seventh fan minggong, a fourteenth generation grandson, scholar and founder of lichan study, and others were invited to attend.

the keynote speech session was given by zhang zhigang, former vice minister of the ministry of commerce and former president of the china federation of commerce, and qian wenzhong, professor of the department of history of fudan university, focusing on fan li's spirit. minister zhang zhigang has devoted himself to the study of fan li's business philosophy for many years. starting from his own perspective and combining it with current life from a business perspective, he shared how fan li's thoughts have been creatively transformed and innovatively developed in the contemporary era, as well as the significance of its modern application. professor qian wenzhong showed a more three-dimensional and rich image of fan li from the perspective of the life story and historical status of shang saint fan li. in the round-table dialogue session, the guests discussed the practical significance of fan li’s business thoughts from the perspective of business ethics and demonstrated the highlights of fan li’s various dimensions from a cultural perspective. according to mr. fan minggong, the 74th generation grandson of fan li, scholar and founder of lichan study, the core of fan li's business behavior is the insight, understanding and application of "human nature, human feelings, and people's hearts", which makes his business ethics transcend the times. its adaptability and ductility still shine with the light of wisdom after thousands of years. fan li’s business philosophy includes “profit from both farmers and farmers”, “pursuing profits with the times”, “choosing the right place”, “establishing business with morality” and “managing the world and benefiting the people”. thoughts are still worthy of in-depth study and reference. at present, fan minggong is also committed to giving a wider and younger group the opportunity to deeply learn and experience the excellent traditional chinese culture, including fan li’s business spirit, by establishing lichan study room and organizing various exchange and interactive activities, so that more people can learn through it. from the perspective of contemporary people, we can feel the significance and value of fan li's thoughts to the times, and use the inheritance and innovation of business culture to condense the spiritual power of the times.

lichan study and the china central radio and television station's original national style music program "cultural heritage·drama rhythm liufang-national style super opera concert" will also be recorded in yinzhou, ningbo. "loyalty to the country; wisdom to protect one's life; business to get rich and become famous all over the world." fan li's spirit is like the water of dongqian lake, flowing endlessly for thousands of years. holding the 2560th anniversary ceremony of fan li’s birth and the fan li thoughts theme exchange meeting is a powerful action to implement the spirit of the important speech at the symposium on cultural inheritance and development. i believe that this event will be used as an opportunity to further promote the research and promotion of fan li’s business-sage culture and realize fan li’s cultural heritage. the creative transformation and innovative development of culture stimulate the deep integration of ningbo’s cultural tourism resources and promote the sustained and healthy development of the local economy.