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written by: meng huiyuan

use ai to complete wedding preparations, use ai to take wedding photos, use ai to "resurrect" guests to attend the wedding, use ai to generate exclusive music for the couple, use ai to customize celebrity wedding blessings and record videos... in this golden week of weddings, ai is participating in weddings the degree may be unprecedented.

on the issue of how to make people more comfortable when getting married, ai has shown signs of reshaping new people's cognition. however, wedding practitioners still need to integrate the productivity innovation brought by ai into actual product design. handle with caution.

will a wedding dominated by ai be a surprise?

"no one can go through the entire wedding preparation process with a smile." the closer the wedding day is, the more exhausted the bride-to-be wang linlin feels, "you never know what unexpected problems you will encounter at the next moment. the three-gold gift was not settled, maybe there was a problem with the communication with the wedding party, or maybe my parents suddenly changed their minds and added more money to save face. these are all eroding my longing for the wedding, and i already don’t want to get married. "

when looking for strategies on popular topics such as "marriage preparation guide", "marriage preparation battle" and "marriage preparation checklist", wang linlin also found many newlyweds who were just like her who were suffering from pre-marriage anxiety, "yes, everyone's original intention is you want a perfect wedding, but if you prepare at this level, the wedding date, wedding dress, hotel, wedding ceremony, photography, makeup, banquet... it will be like planning a large-scale event. the whole process is not only complicated but also trivial, and the wedding will be complicated. it’s so complicated, it’s really demotivating.”

at this point, wang linlin just wanted to show off, "so, can anyone help me with the wedding process?" of course, this is just a joke. as the protagonist of the wedding, with many people who regularly hold weddings during the national day golden week, like a newcomer, wang linlin finally managed to finish this most important event in her life.

in fact, ai is already showing signs of reshaping new people's cognition on how to make it easier for people to get married. since the beginning of this year, waves of artificial intelligence have come one after another. in just a few months, almost all fields have quickly accepted this technology and integrated it into practical applications in all walks of life, and the wedding industry is no exception.

“for example, in our wedding planning, ai can quickly generate creative solutions based on the needs and preferences of the couple. in wedding copywriting, it can quickly provide rich and relevant content, and it can even use ai to generate music for use in wedding copywriting. at the wedding." some practitioners said that the arrival of the artificial intelligence era may be disruptive to the wedding industry."of course, for now, ai cannot completely replace people. it can only replace certain links and processes. those creative and strategic tasks still need to be completed by people, while repetitive and trivial things can be replaced by ai, such as it takes a lot of time and effort to examine the purchase options of wedding dresses and venues, and the actual demonstration of layout plans.”

if you want a unique and effortless wedding, ai is becoming the best tool. take ai-generated wedding music as an example. just enter a love story into gpt to generate a lyrics. then determine the musical style and musical instruments that the couple likes. copy the two into the ai ​​composition tool to generate a song exclusive to the couple. regarding wedding music, although the music generated by some ai tools may be difficult to hear due to technical limitations, resulting in non-standard pronunciation, the flaws are not concealed. it is undoubtedly more memorable for the couple to sing at the wedding.

of course, the wonderful uses of ai don’t stop there. there are even wedding planners who have begun to make money by domesticating ai. "now create a customer service robot. when i have a break and have no time to reply to messages, it can completely access my wechat and handle conversation services for me." not only that, in in subsequent wedding services, the trained ai can also act as a wedding host and wedding service-related training instructor.

the “turnover” moment when new technologies are implemented

from a consumer perspective, any newcomer who is looking for wedding preparation strategies through ai services such as taobao, jingdongyan, doubao, tiangong, etc., will most likely receive such a reply:

"wow! preparing for a wedding is a super important happy task! first, determine your wedding budget, which can help you better plan the entire wedding. then, set a clear wedding date so that you have a let’s prepare specific goals!”

“from determining the style of your wedding to choosing the right venue to inviting friends and family to witness this sacred moment, every detail needs to be carefully considered. here are some key steps and advice to help you plan an unforgettable wedding.”

"preparing for a wedding is a complex process that involves many aspects of planning and organization. here are the steps to prepare for a wedding based on the latest information."

"i'm glad to help you plan your wedding. this is a grand and important day. we need your wedding to be what you expect. let's start with the budget."

judging from the search results, according to the current level of intelligence of ai, it is actually difficult to completely replace the manual coordination of many variables for an entire wedding as people imagine. to a greater extent, it serves as an information screening tool, and even ai the tool will directly tell the user which reference materials the data comes from.

"in fact, ai only screens information based on limited conditions, and then further determines the scope of information based on people's responses, ultimately achieving the effect of improving the accuracy of information. in addition, during the ai ​​service process of some shopping platforms, marriage preparation suggestions are also given. there will be product links related to wedding services, which will make people feel that its primary purpose is not to solve your problem, but to promote its own products and services. the key is that after the ai-assisted decision is made, the reality of everything the executor is the person himself,” one experiencer said.

in addition to the basic functions such as finding strategies, filtering information, and effect demonstrations, what other functions can be implemented?

some time ago, a piece of news broke out: a couple had experienced using ai digital life technology to "resurrection" their relatives to attend the wedding. at that time, the bride collected a large number of photos, videos and audio materials of the groom's mother during her lifetime, as an ai the model training materials strive to restore the appearance, demeanor and voice of the mother-in-law to the greatest extent visually and auditorily. with the help of ai technology, the mother-in-law, who has been dead for a year, appears in the form of a video on the big screen, looking at her with a smile and blessing. the newlyweds talked about their expectations and love for their son in a familiar tone.

such as the choice of the newlyweds,although ai is just a tool, the use of ai technology to model digital traces to reproduce the voices, faces, and smiles of loved ones has never ceased to be controversial on a moral level. whether this behavior brings emotional comfort or a new emotional impact.

in addition, ai services that have initially formed an industrial chain include ai customized wedding blessing recording videos for celebrities, with prices ranging from a few yuan to hundreds of yuan. regarding this type of service, some users wrote in product reviews, "the production speed is very fast and the effect is very realistic." some merchants also left a message in the customer q&a, "any celebrity can do it."

but when it comes to the possible legal risks of such products,some lawyers believe that the act of synthesizing celebrity blessing videos has infringed on intellectual property rights, copyrights, and the celebrity's portrait rights. when the illegal income reaches a certain amount or there are other serious circumstances, it may also constitute a criminal "crime of copyright infringement."

“three nos wedding” becomes an opportunity for ai to enter the market

when "post-95s" and "post-00s" become the new main force in marriage. for them, a wedding not only needs to be cost-effective when calculating consumption, but also needs to show a unique personal attitude towards life. according to the "2024 china wedding industry development report", small and beautiful wedding scenes, excellent and sophisticated personalized experiences, and high-end customized services are becoming the consumer needs of young people.

"young people are marrying in a very real way" "post-2000s are beginning to favor 'three-no weddings'" "'three-no weddings' are simple but not simple" "young people are becoming more and more wild when it comes to marriage" etc. the popularity of the topic continues to rise, showing that young people are increasingly focusing on their inner feelings in their pursuit of weddings. as the younger generation's expectations for weddings gradually exceed the traditional framework, personalized, diversified, lightweight and refined creative weddings have become a new trend that cannot be ignored.

young people's new ideas and phenomena about weddings are driving the development of a new wedding market. in this process, wedding-related products and models are gradually changing, and creativity and quality will become the core competitiveness of businesses. this unavoidable future trend will also be an opportunity for "ai + wedding" related businesses, and will prompt the wedding industry to re-examine its service content, gradually replace the "new script" and move towards a more efficient and accurate direction to better adapt and meet the needs of young consumers.

"from the perspective of market demand, the post-80s wedding wave needs weddings with scenes, the post-90s wedding wave needs weddings with scenes, and the post-00s weddings need weddings that are not pretentious, unpretentious, and meaningful. emotional value. the underlying logic of wedding needs has changed significantly.”according to wang xin, deputy director of wedding industry research institute, from the perspective of industry competition, the industry is currently in an adjustment period of survival of the fittest. wedding products that truly cater to the needs of young people are the key to success. future wedding products need to have attributes of emotional value.

judging from the current situation, it is obvious that ai is accelerating its integration into the wedding industry. however, in the process of commercialization of ai technology, some technical defects and possible moral and legal risks will inevitably arise. these are all necessary issues to be addressed prudently by relevant practitioners.

to put it more bluntly, using ai tools seems to be a simple proposition, but for wedding practitioners, the most real challenge is how to integrate the productivity innovations brought by ai into actual product design.