new cars are launched intensively, and multiple discounts are added. chengdu's automobile consumption enters the "silver ten" peak season | national day to see the consumption refresh
2024-10-05
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in order to seize the "silver ten" sales season, automobile manufacturers intensively launch new cars in september.
sichuan news reporter zhao zhangdongwen/photo
the national day holiday every year is a traditional peak season for automobile consumption, and this year is no exception. consumers choose to look at cars during the holiday, and car companies also choose to launch new cars intensively before the holiday.
according to incomplete statistics from reporters, more than 20 new cars were released or launched in september alone. on the eve of the national day, automobile 4s stores and sales terminals rushed to launch national day preferential policies, superimposing trade-in subsidies, automobile consumption coupons, etc. during the national day, the chengdu auto market ushered in a consumption peak.
omni-channel auto retail welcomes crowds
a new energy vehicle display center welcomed many consumers to view cars during the national day holiday.
on october 3, the reporter saw in hall c of chengdu vientiane city that there was an endless stream of people looking at cars, just like a small car show. many new energy vehicles such as lideal, xpeng, huawei hongmeng zhixing, zhiji, and nio have opened display and sales centers.
"in the past few days during the holidays, store arrivals have increased significantly compared to last year, 20% higher than the weekend in september, and nearly 10% higher than last year." the person in charge of li auto's sichuan region told reporters.
"hongmeng zhixing has launched a lot of new cars recently, and the stores have models from multiple sub-series such as wenjie, xiangjie, and zhijie." a staff member of huawei's car business said, "especially the latest wenjie m7 and m9, which are particularly popular among consumers.”
when the reporter stayed in the car display area of the huawei store in vientiane city for about 10 minutes, at least 30 consumers stopped to look at the car. "i have been driving my car for eight years. i heard that i can get a lot of subsidies when i trade it in for a new one, so i plan to change my car soon." zhang renbo, a citizen, specially chose the national day holiday to come and experience the wenjie m9.
the new energy vehicle brands in the shopping mall "grabbed" a wave of shopping mall traffic during the national day. on shuxi road in chengdu, where traditional car 4s stores are concentrated, promotions are used to attract customers.
it is understood that the sichuan faw trading 4s store is holding the "eleventh national day golden week" event. various faw-volkswagen models have different levels of discounts. the maximum discount of 31,000 yuan can be obtained by adding the "old for new" replacement subsidy. through official policies such as limited-time launch subsidies and official buybacks, chengdu huaxing simon saic volkswagen mainly promotes a number of new cars that have been launched recently. the promotion is quite strong, attracting many consumers who are interested in new cars. the reporter saw in the exhibition hall that the negotiation table was almost completely occupied by sales consultants and consumers.
the auto market’s “silver ten” period is a natural one
on october 1, car companies such as byd, ideal, hongmeng zhixing, weilai, xpeng, leapmotor and other car companies released september "report cards", with impressive sales, delivery and other data. many car companies also mentioned "creating orders" monthly deliveries hit record high.”
the auto market in september was hotter than in the past, and consumers’ purchasing sentiment was also transferred to the national day holiday in october. the china automobile dealers association predicts that terminal sales of passenger cars in september will be around 2.1 million units, achieving double growth year-on-year and month-on-month. the china automobile dealers association analyzed that the hot sales of new cars launched in september, the launch of the autumn auto show, and the national day self-driving tour craze are all promoting the increase in car sales, and the car scrappage renewal and old trade-in policies are also gradually activating the car market.
on september 24, the department of commerce, the department of finance and other departments officially issued the "2024 sichuan province individual consumer passenger car replacement subsidy work plan" to further upgrade and optimize the subsidy standards and scope. among them, the subsidy for new energy vehicles is up to 17,000 yuan, and the subsidy for fuel vehicles is up to 15,000 yuan; the restriction on new fuel vehicles with a displacement of less than 2.0 liters is cancelled; new cars are no longer restricted in the place where they can be registered; and the use of new passenger cars is also cancelled. restrictions that are non-operational in nature. the introduction of this policy has also largely contributed to the boom in the automobile consumer market during the national day holiday.
it is worth noting that this subsidy does not overlap with the national automobile scrappage renewal subsidy. the subsidy will be reviewed and distributed in the order in which the applicants submit their applications, on a first-come, first-served basis. the subsidy will not be used until the subsidy funds are used up or the policy implementation period ends.
on september 30, the third china (sichuan) international panda consumption festival "better life·sichuan comfort" automobile consumption season was launched in shuangliu district, longquanyi district and other places in chengdu. in the promotional activities at shuangliu station, the shuangliu district commerce bureau teamed up with car dealers, second-hand car professional markets, auto parts markets, etc. to jointly launch a 300 million yuan "shuli comfortable" car consumption season gift package. car companies in longquanyi district have released a series of preferential policies, with the maximum discount amount reaching 45,000 yuan.
