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oriental.com reporter cheng qi reported on october 5: the 7th china international import expo will be held in shanghai from november 5 to 10 this year. with the countdown to 30 days, all major exhibitors are already preparing and gearing up to participate in this "oriental appointment".

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new technology debuts

the ciie has always been the launching place and gathering place for global new products and cutting-edge technologies. this year, the century-old german skin care giant beiersdorf group will attend the ciie again and will debut with a booth of more than 600 square meters. xue wei, managing director of beiersdorf group northeast asia, introduced that this year, "cell regeneration" will be used as the core design concept to build a "beiersdorf innovation laboratory" at the ciie. among them, the high-end skin care brand la prairie it will bring a full range of products to the ciie for the first time, bringing new experiences to consumers with cutting-edge technology. lufthansa, a century-old german wound and scar care brand, will also participate in the exhibition for the first time to showcase its unique wound care technology.

at the upcoming seventh china international import expo, uniqlo will still maintain a large booth of 1,000 square meters and create four innovative exhibition areas. there are not only exciting daily booth activities and interactive experiences, but also 3d printed air cotton suits, giant suspended thick down, nanofiber kaleidoscopes, immersive thermal imaging secret tunnels and other experiential devices that combine technology and art. through interactive touch, fun experiments and other immersive viewing experiences, consumers can intuitively experience the details of smart technology fabrics that have been iteratively innovated for 40 years.

in addition, uniqlo will also display a series of products created with cutting-edge fabric technology, ingenious design and cultural and creative trends, such as ultra-fine 3d hollow fiber pufftech air-filled cotton clothing, quadruple fiber heattech thermal underwear, nano-fiber technology nanodesign cloud-feeling down and other autumn and winter products. , allowing consumers to personally experience "smart fiber" clothing technology.

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"quality students" presents new plans

as a "full-time student" who has participated in seven consecutive ciies, kao group will continue to bring dazzling innovations in various business fields and convey new value created based on the vision of "symbiosis with beauty" from different angles. this year, kao will continue the esg theme of "coexisting with beauty" and will also demonstrate kao's "multi-touch point" strategy to get closer to consumers. its brands such as curon, fulifangsi, biore, and leerya will join hands in the exhibition to provide sei-katsu-sha provides more products and solutions that connect you to a better life.

at that time, digital "black technology" - "kao life+" will also be launched with new functions, opening up new possibilities in technology and lifestyle; in the chemicals exhibition area, kao will bring many environmentally friendly innovative products and achievements in the agricultural field.

on the 30-day countdown to the seventh china international import expo, the lego group announced that it will continue to use the theme of "unleashing the super power of play" to appear in hall 5.1 of the "sharing quality life, creating a better lifestyle" consumer pavilion.

“the lego group will create a lego® play world full of infinite possibilities at this ciie.” huang guoqiang, senior vice president of the lego group and general manager of china, said: “this year, the lego group will participate in the ciie for the seventh consecutive year. , continue to use this platform to deeply explore the chinese market, and bring a rich and diversified product portfolio and high-quality lego play experience to chinese consumers.

play is important for every child. according to the latest global survey results released by the lego group, families who spend the most time playing together enjoy the highest happiness; 90% of children agree that play is the best way for them to learn, develop and express their true selves. however, 76% of parents believe that children have significantly fewer opportunities to play now than in the past.

at the seventh china international import expo, the lego group decided to turn its booth into a "lego world of play" and bring the play creativity of chinese children to the booth. the children's creative works that will follow the lego group to the ciie all come from the "super fun parade" fun tour that is currently underway will arrive at the ciie booth at its last stop after a 2-month tour of 18 cities.

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the number of national pavilions at greenland trade port reaches 68

in 30 days, the annual ciie will arrive like "seven". up to now, more than 70 countries and international organizations have confirmed their participation in the exhibition, and the total number of participants exceeds the sixth edition. among them, countries such as norway, slovakia, benin, burundi, madagascar, and international organizations such as the united nations children's fund will participate in the exhibition for the first time, playing a a new chapter in open cooperation.

offsite, a number of national pavilions have opened ahead of schedule, preparing to receive the huge spillover effects of the ciie. a few days ago, five new national pavilions of armenia, georgia, indonesia, portugal and uzbekistan were unveiled at the greenland global commodity trading port across the road from the national convention and exhibition center (shanghai). the reporter saw at the scene that the uzbekistan national pavilion covers an area of ​​130 square meters, and the decoration style incorporates uzbekistan’s dome, national flag blue pattern and other national elements. the person in charge of the national pavilion said that the first batch of more than 200 special products have been "new", including hand-painted ceramics, handmade carpets, hand-embroidered coats, etc. as of now, the number of greenland trade port national pavilions has reached 68. riding on the strong momentum of the ciie, greenland group has reached import and export trade cooperation with a number of upstream and downstream companies, with a total order volume of 200 million yuan.

according to the china international import expo bureau, the online "supply and procurement hall" of the seventh ciie has been launched to provide support for accurate, convenient and efficient docking of exhibitors and merchants. at present, many buyers are also eager to try and lock in exhibits in advance. special e-commerce company vipshop has participated in the ciie for the third time this year as both an exhibitor and a purchaser. according to the relevant person in charge, the company will continue to send a large team of buyers this year to actively use the international stage created by the ciie to find new products. potential brand partners are particularly interested in cooperation opportunities in the fields of clothing, shoes and bags, beauty and skin care, sports and outdoor sports, home appliances and other fields to meet consumers' growing high-quality and diversified consumption needs.