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sky ev01 is dongfeng fengshen’s first pure electric compact suv, built on the dsma-e pure electric exclusive platform. the launch of sky ev01 also means the full launch of dongfeng fengshen new energy's "e-start plan" strategy. but now, the pure electric compact suv market is severely involution. not only are strong rivals from independent brands such as xpeng, byd and nezha, but also joint venture brands such as volkswagen and honda are also eyeing it. so what does sky ev01 rely on to open up the market? let us find out through this issue of "quality selection car".

1. basic information and product highlights

the above manufacturer's guide price only represents the price on august 23, 2024. if there is any change, please refer to the official website.

sky ev01 was first officially launched in october 2023, and two elite edition models were launched in august this year. there are currently 5 models on sale, with the official price range being 149,900-189,900 yuan. the entire sky ev01 series uses a front-mounted single motor and lithium iron phosphate battery. the cltc pure electric cruising range is 440km, 445km and 530km respectively.

sky ev01 is built on the exclusive dsma-e pure electric platform. not only can the cltc pure electric cruising range reach a maximum of 530km, but its power consumption per 100 kilometers is also only 12.8kwh/100km. it can run far and save a lot of money. reduce later vehicle costs.

in terms of body size, the length, width and height of sky ev01 are 4670mm*1900mm*1613(1617)mm respectively, and the wheelbase is 2775mm. the body size has certain advantages in its class, giving it more ample interior space.

2. product competitiveness analysis

the above manufacturer's guide price only represents the price on august 23, 2024. if there is any change, please refer to the official website.

competition in the pure electric compact suv market is fierce, with new vehicles launched every year springing up like mushrooms after a rain. among them, the 2024 smart elf #3 and the 2025 saic volkswagen id.4 this time we will list the above two models as competitors to see if sky ev01 can cope with it.

first of all, from the price point of view, sky ev01 has a great advantage in both the starting price and the top-end price, especially the starting price is less than 150,000 yuan, which means the cost of buying a car for consumers is lower. the starting prices of the other two models are relatively close, but the top version of smart #3 is priced at close to 290,000, making the purchase cost higher. secondly, in terms of the number of models, saic volkswagen id.4

for configuration comparison, we selected 3 models with similar prices for comparison. it is not difficult to see from the configuration comparison that sky ev01 benefits from the dsma-e pure electric exclusive platform. its cltc pure electric cruising range has a great advantage compared to the other two models, both of which are more than 100km, and the battery has fast charging time. it is also the shortest, only 0.47h. in addition, the full lcd instrument panel of sky ev01 reaches 10.25 inches in size, providing a better user experience. however, sky ev01 is not equipped with functions such as sunroof and front seat heating, and is slightly lacking in comfort.

3. product quality & service trend analysis

as a brand new model, will dongfeng fengshen sky ev01 have any hidden quality problems? in this regard, we will start with the fault problems of dongfeng fengshen brand models in the past year, and through the analysis of fault problems, we can initially predict the development trend of new car quality problems in the future.

according to data from the car quality network, dongfeng fengshen's models have had a relatively large number of quality complaints about "audio and video system failures" in the past year, mainly from the yixuan max model. considering that sky ev01 uses the same windlink os vehicle-mounted intelligent system as yixuan max, it can be tentatively considered that it has a certain chance of experiencing the above problems. the specific situation cannot be determined until it has been used for a period of time.

with the continuous development of my country's automobile market, the level of brand pre-sales/after-sales services and the quality of the purchasing experience have gradually become important factors affecting consumers' final purchases. therefore, based on the big data of cheqi.com, we will analyze common service problems of brands in the past year to provide consumers with a more objective reference for purchasing car models.

from the perspective of service complaints, "system upgrade issues" are the service issues that car owners complain about most about the dongfeng fengshen brand. through further analysis, it can be seen that this problem is mainly concentrated in haoji models.

in terms of measuring the reputation of new cars' after-sales services, we will analyze the company's responses to car owners' complaints and make a relatively objective prediction of the future reputation of new cars' after-sales services. according to data from the car quality network, the dongfeng fengshen brand’s complaint response rate in the past year was 89.6%, which shows that the manufacturer attaches great importance to the demands of car owners.

4. after-sales service policy and outlet distribution

in terms of after-sales service policy, the purchase of sky ev01 can enjoy a six-year/150,000-kilometer warranty for the entire vehicle (non-commercial vehicles) and a lifetime warranty for three electric vehicles (please consult your local dealer for details).

after purchasing a vehicle, it will inevitably involve daily maintenance of the vehicle. at this time, the number and distribution of brand dealer stores are very important, and may even have a certain impact on whether consumers purchase models of that brand. according to statistics from chezhi.com, the dongfeng fengshen brand currently has 503 dealer stores in china, covering 31 provinces, municipalities and autonomous regions. among them, the number of dealers in hubei, guangdong and zhejiang provinces is relatively large.

summarize:

as the brand's first pure electric compact suv, dongfeng fengshen sky ev01 has strong competitiveness in terms of price and space practicality, especially in terms of battery life and energy replenishment. it is definitely a highlight and is among the best in its class. occupies a great advantage. if the disadvantage in comfort can be made up for in the future, i believe dongfeng fengshen sky ev01 can open up the market with high cost performance.