dong yuhui's live broadcast "overturned": the erudite character cannot just pretend to understand because he doesn't understand
2024-10-05
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□liang yong
recently, the well-known anchor dong yuhui made a series of obvious factual errors when describing the contribution of marie curie in his live broadcast room. he claimed that marie curie discovered uranium, invented the x-ray machine, and won the nobel prize in literature. there were three obvious common sense errors in one sentence, which triggered heated discussions among netizens. many people have questioned the "cultural man" character that dong yuhui has always created. (jiupai news, september 30)
in the field of live streaming, dong yuhui has successfully established the image of a "cultural man" with his profound cultural heritage, profound knowledge reserves and overwhelming literary talent. whether on the oriental selection platform or live broadcast alone, he always insisted on maintaining this persona and formed a unique live broadcast style. in a live broadcast environment with a strong commercial atmosphere, his live broadcast is like a breath of fresh air, winning praise and popularity from the public.
however, the creation of a character is not to create a new character completely divorced from one's own characteristics, but should be appropriately processed and packaged based on personal knowledge, personality, temperament and ability level. this image both originates from the self and is higher than the self. it is a combination of reality and ideal. if an individual is deficient in some aspect, it is undoubtedly unwise to forcibly create a personality that is inconsistent with his or her own characteristics. the ancients said: "knowing is knowing, not knowing is not knowing, it is knowing." this is the correct attitude for a person to deal with the shortcomings of his own knowledge and ability. if you do not have certain qualities, but insist on getting involved in this field and talk nonsense, you will not only damage your own image, but also mislead the public.
for dong yuhui, to create a character who is erudite, cultured and talented, he must truly "understand" and be truly knowledgeable and talented. however, the mistakes in this live broadcast exposed his knowledge shortcomings in certain areas. in the short term, a hard-core erudite persona may be able to deceive some viewers, but in the long term, it will certainly not be able to withstand the strict test of the public. because the public's eyes are sharp, the true level of an anchor can be quickly revealed.
regarding dong yuhui's mistakes during the live broadcast, some people expressed understanding and believed that no matter how broad a person's knowledge is, he will inevitably have blind spots in knowledge. however, since you have established a knowledgeable persona, you should be able to live up to the expectations that this persona carries. it is allowed to have knowledge blind spots, but before the live broadcast, you should do enough work, be fully prepared, and try your best to make up for the lack of knowledge and quality. this is not only the need to maintain the character, but also the need to respect the public.
in fact, what dong yuhui made was a common-sense mistake. it was a huge mistake to confuse marie curie, an outstanding chemist, with the "nobel prize for literature." this outrageous mistake either shows that there is something wrong with dong yuhui's attitude, and he is careless and absent-minded about the live broadcast, resulting in a slip of the tongue; or it shows that there is a serious problem with dong yuhui's knowledge structure, which cannot support his erudite persona.
in the age of social media, the influence of public figures is growing. everything they say and do may become an important channel for the public to obtain information. therefore, public figures should maintain a rigorous and realistic attitude when disseminating knowledge, and have higher requirements for the accuracy of the knowledge they disseminate. for dong yuhui, he should respect and pay attention to live broadcasts with the caution of walking on thin ice, and try to avoid mistakes, especially obvious mistakes. only in this way can he regain the trust and respect of the audience and continue to stand in the live broadcast industry as a knowledgeable and talented person. at the same time, this incident also reminds other public figures to remain humble and cautious at all times, and to constantly learn and improve themselves to better fulfill their responsibilities in disseminating knowledge.
