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national day movies have been a hit at the box office, and many figures have set new records for national day screenings in chinese film history. data show that as of 11:39 on october 4, the total box office of this year's national day new films (including pre-sales and screenings) exceeded 1.3 billion. among them, three films including "volunteers: battle of life and death" led the market.

compared with the lunar new year and summer holidays, the national day holiday period is shorter, but the movie-watching craze cannot be underestimated, and it has also become a venue for fierce competition among many blockbusters. a closer look at the films released this year shows that they have diverse themes and rich genres. "volunteers: battle of life and death" firmly ranks first, with the real battlefield smoke and delicate feelings of family and country arousing strong resonance; "road in the fire" focuses on anti-trafficking, and the "refreshing" quality of grudges is refreshing; "panda project" "it's both cute and funny, and it's touching, and it's very popular with young audiences; although the dance drama movie "only green" has a small audience, the chinese aesthetics interpreted by the dancers in stillness and movement still attracts countless fans... from the war to science fiction, from comedy animation to realism, the national day movies are of high quality and full of sincerity, and there is always one that can satisfy the "taste buds" of the audience.

the eye-catching box office data not only reflects the prosperity index of the film industry, but also reflects the vitality of china's economy. from project establishment to release, a film needs to go through a long production cycle to meet the audience, involving scripts, photography, music, special effects, and theaters. there are many links involved, considerable investment, and it also tests the practitioners' ability to allocate resources. the film market is extremely "sensitive", which is why movie box office is often regarded as a "barometer" of economic performance. the fiery light and shadow can always convey endless confidence and confidence to people. from a broader perspective, today's film industry is related to many tertiary industries. on a smaller scale, a film can drive consumption of cultural and creative peripherals, and is more likely to build a city and trigger the "check-in craze". the first part of "feng shen" illuminates the little-known small town qixian, and the night economy of panyu, where "hot and spicy" was filmed, continues to heat up... the "after-sales development" of the movie has repeatedly introduced the old and brought forth the new, obviously releasing the huge potential of our country's consumer market .

the box office is rising, and some "cold thinking" is also needed under the heat wave. even though every "prime time" movie is released together, and each studio tries its best to do so, we have to admit that today's film industry faces many challenges. in the era of mobile internet, especially in the context of the rise of short videos and micro-series, many new concepts and technologies are subverting and redefining every aspect of the film and television industry. this also means that movies are no longer just competition within the industry, but also need to think about how to allow people to come back and appreciate the beauty of movies in the era of "entertainment explosion". the market is changing and the audience is changing, which also calls for practitioners to grasp the pulse of the market, strengthen their awareness of innovation, and win more favors with heart and emotion.

no matter how the trend changes, content will always be the basis of all creation. continuously polishing content and focusing on quality are the keys to determining the "success or failure" of a movie. from the narration of the times along the journey of new china to the light of humanity in the lives of ordinary people, the scenes in the national day episode are undoubtedly the best tribute to the times and life. "a movie is a kind of life." i hope that chinese movies can respond to expectations with more excellent works and continue to write more legends.

source: beijing daily client

process editor: u022