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when it comes to jishi automobile, you may be unfamiliar with it. this is a car brand that was only founded in 2021. but when it comes to chang jing, the founder of jishi automobile, i believe some friends should have heard of it. his other identity is the founder of stone technology. he has now become the leading brand in the domestic sweeping robot market, with a market value of more than 140 billion yuan. . in august 2023, jishi motors' first model, jishi 01, was officially launched and positioned as an extended-range medium and large suv. however, this market segment is a hidden dragon and a crouching tiger, and the competition is very fierce. so whether jishi 01 can perform "crazy stone" again, let us find out through this issue of "quality selection car".

1. basic information and product highlights

the above manufacturer's guide price only represents the price on august 29, 2024. if there is any change, please refer to the official website.

there are currently 4 models of the 2024 jishi 01 on sale, with the official price range ranging from 299,900 to 359,900 yuan. in terms of power system, the entire 2024 jishi 01 series uses a range extension system composed of front and rear dual motors + 1.5t engine.

all 2024 jishi 01 series use ternary lithium batteries. the batteries are from catl. the cltc pure electric range can reach up to 306km. for most consumers, it can basically be used for a week on a single charge, which can save a lot. later vehicle costs. and it is also equipped with a 70l super large fuel tank. the cltc comprehensive mileage can reach up to 1362km, which has certain advantages in its class.

in terms of smart driving, the 2024 jishi 01 series is equipped with dual forward sensing cameras, 6 cameras, 12 ultrasonic radars and 5 millimeter wave radars as standard, and the long-range version can also be equipped with the world's first vehicle-mounted pure solid-state laser radar and 2 nvidia orin-x chips give it high-end intelligent driving capabilities.

as a medium-to-large suv that focuses on outdoor travel, the 2024 jishi 01 can be equipped with original outdoor configurations, such as a tailgate kitchen system, a 270° vehicle-mounted canopy, etc., which can well meet the needs of today's young consumers for outdoor travel. need.

2. product competitiveness analysis

the above manufacturer's guide price only represents the price on august 29, 2024. if there is any change, please refer to the official website.

when it comes to extended-range mid-to-large suvs, the most popular models in the past two years are the ideal l7 and wenjie new m7. they not only have their own unique highlights, but also have excellent market performance. this time we will list the 2024 lili l7 and the 2024 wenjie xin m7 ultra as competitors to see if jishi 01 can cope with it.

first of all, from the appearance design point of view, jishi 01 adopts the currently popular "square box" design. the vehicle's lines are straight and powerful, which is in line with its "outdoor" product positioning; both lili l7 and wenjie xin m7 ultra adopt it adopts a family-style appearance design, with relatively rounded lines, focusing on being avant-garde and fashionable. secondly, in terms of price, the overall price difference between jishi 01 and lili l7 is not much. however, both the starting price and the top-end price of wenjie xin m7 ultra are lower than the other two models. consumers buying cars the cost is lower; in terms of the number of models, the lideal l7 has the smallest number and only provides 3 models, while jishi 01 and wenjie xin m7 ultra both provide 4 models to choose from, which is relatively abundant.

for configuration comparison, we try to select three models with similar prices for comparison. it is not difficult to see from the configuration comparison that jishi 01 has a greater advantage in cltc pure electric battery life, reaching 306km, and the battery fast charging time is also the shortest, only 0.4h. in addition, jishi 01 is also equipped with a tow mode and optional manual tow hook, making it more suitable for self-driving travel. in comparison, the outdoor configuration performance of lili l7 and wenjiexin m7 ultra is relatively average.

3. product quality & service trend analysis

since jishi automobile will only release its first model at the end of 2023, there is currently no product complaints or other information. in order to facilitate consumers to better understand the brand, we will analyze the competitiveness of the brand from three aspects: brand strength, technical strength and marketing strength.

1. brand strength: jishi automobile is a new energy vehicle brand jointly created by luoke intelligent, weiqiao entrepreneurship group and baic manufacturing. among them, shandong weiqiao entrepreneurship group is one of the world's largest aluminum production companies, ranking 172nd on the fortune global 500 in 2023, and its strength cannot be underestimated. from the perspective of financing capabilities, jishi automobile has received 6 rounds of financing since its establishment. it has disclosed a cumulative financing amount of more than 1.3 billion u.s. dollars, a valuation of more than 3 billion u.s. dollars, and strong capital reserves. in terms of brand positioning, jishi automobile has used differentiation as a way to break through the competition since its establishment. it focuses on "outdoor travel methods" and is significantly different from competitors at the same level, making it easier to stand out in the "red ocean".

2. technical strength: currently, jishi automobile’s production qualifications come from the beijing automobile manufacturing plant, which has more than 60 years of experience in manufacturing off-road vehicles. the currently popular 212 t01 is produced by the beijing automobile manufacturing plant, so its vehicle manufacturing capabilities do not require worry. in terms of r&d capabilities, the r&d personnel of jishi automotive team account for more than 75%, and as of june 2024, a total of more than 1,000 patents have been applied for. in terms of product positioning, its first model, jishi 01, is somewhat similar to the ideal l series in terms of size and power form, but there are differences in crowd positioning and product development concepts. the ideal l-series is mainly targeted at family users, who mainly focus on urban travel for their families; while jishi automobile provides the dream travel method for people who yearn for distant places. it is worth mentioning that jishi 01 has also been recognized by overseas markets and has successfully landed in the middle east, central asia, africa and other markets, fully affirming the hard power of jishi 01.

3. marketing strength: in terms of product promotion strategy, jishi auto took into account the self-propagation of the product at the beginning of product design, including the attractive appearance, highly playable extensions, and the small kitchen in the tailgate. , these allow jishi automobile to reach the target audience more accurately. in addition, chang jing, the founder of jishi automobile, is also operating his personal douyin account, which is now recognized by many consumers. in terms of channel construction, jishi automobile has opened 11 directly operated delivery centers, 21 city showrooms and 14 touring stores as of july this year. at the same time, jishi automobile also cooperates with many top 100 dealers to ensure after-sales service experience. it is reported that jishi automobile will continue to open more than 10 directly-operated stores this year to further cover first-tier, new first-tier and provincial capital cities across the country.

based on the analysis of the above dimensions, it can be found that the brand is positioned as a high-end brand, has strong financial reserves, and has strong independent research and development capabilities. from a product perspective, jishi 01 focuses on pan-cross-country tracks and has strong competitiveness in terms of power system and travel modes. however, jishi automobile’s influence in the country is limited, and there is still room for improvement at the marketing level.

4. after-sales service policy and outlet distribution

in terms of after-sales service policy, those who purchase jishi 01 can enjoy five-year/150,000-kilometer vehicle warranty, eight-year/160,000-kilometer three-electricity warranty, and free home charging stations. (please consult your local dealer for details).

after purchasing a vehicle, it will inevitably involve daily maintenance of the vehicle. at this time, the number and distribution of brand dealer stores are very important, and may even have a certain impact on whether consumers purchase models of the brand. according to statistics from chezhi.com, the jishi brand currently has 10 dealer stores in china, covering 9 provinces, municipalities and autonomous regions. among them, the number of dealers in guangdong province is relatively large.

summarize:

although jishi motors was only officially founded in 2021, with its strong strength, the car manufacturing progress is even faster than xiaomi motors. the first model jishi 01 was launched 2 years later. moreover, jishi 01 also has exclusive and unique product capabilities, opening up a small blue ocean under the big red sea. if jishi motors can put more effort into brand marketing in the future, jishi 01 is expected to stage the "crazy stone" again.