beijing central axis themed cultural creations are popular
2024-10-04
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recently, with the successful application of beijing's central axis to the world heritage list and its inclusion in the world heritage list, a series of cultural and creative products designed around the central axis have quickly become popular in the market and have become popular commodities that tourists and citizens are rushing to buy.
during this year’s national day holiday, various scenic spots along beijing’s central axis are experiencing a tourism boom. cultural and creative stores in xiannongtan, temple of heaven, forbidden city, jingshan, bell and drum towers and other places are also rapidly launching new types of central axis cultural and creative products to showcase important buildings and attractions on the central axis.
"travel the longest city axis in the world and get the most beautiful central axis seal in the capital." located in the shichahai cultural and creative store in shichahai lotus market, the giant color-coded seal of beijing's central axis is very popular among tourists. the 64 cm long and 18 cm wide seal depicts the city of beijing. the scenery of more than 10 heritage sites along the north-south central axis. at the entrance of the store, there was a long line of customers waiting to have their "giant stamps" stamped. "the central axis carries the history and culture of the capital. this color-coded seal not only covers the main attractions on the central axis, but also includes elements such as beijing swifts and auspicious clouds. every detail highlights the charm of the ancient capital and became a hit as soon as it was launched. "feng qi, the person in charge of shichahai cultural and creative store, told reporters.
as the influence of the central axis's successful application as a world heritage site continues to expand, more and more tourists and citizens have begun to pay attention to and purchase the cultural and creative products of the central axis. according to the staff of the qianmen central axis cultural and creative store, sales of related products in the store have increased significantly, and some popular products were out of stock.
passing through the bustling bell and drum tower area and walking along the alley into an alley, the beijing central axis-themed post office, which is quiet in the bustle, comes into view. the store displays a variety of cultural books, postcards specially made by the post office, refrigerator magnets, cultural and creative drinks, etc. these products all revolve around the theme of "beijing central axis". visitors can not only print and mail postcards themselves, but also participate in stamping and punching activities.
"the booming sales of cultural and creative products along beijing's central axis not only reflect people's love and pursuit of traditional culture, but also demonstrate the huge potential of the cultural and creative industry in inheritance and innovation." deputy general manager of beijing shichahai chuangzhan trading co., ltd. yang qian said that with the launch of more high-quality cultural and creative products and further expansion of the market, beijing's central axis cultural and creative products are expected to become an important force in promoting the development of cultural tourism. (economic daily reporter yang xuecong and han bingzhi)
