in the first year of ai application, the beanbao model injects intelligent innovation momentum into the consumer electronics and gaming industries
2024-10-04
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on september 24, the 2024 volcano engine ai innovation tour was held in shenzhen. the capabilities of doubao's main models have been upgraded, and the comprehensive capabilities of doubao's universal model pro have been increased by 25%.
the release of beanbao·video generation model, beanbao·music model, and beanbao·simultaneous interpretation model releases innovation inspiration for enterprises and accelerates their application innovation in multi-modal scenarios.
as of september, the average daily token usage of doubao large models has exceeded 1.3 trillion, and the overall growth of tokens has exceeded 10 times in 4 months. all walks of life are accelerating the scenario-based implementation and application of large models, entering ai first year of application. at this tour, guests from skyworth kukai and china mobile games shared their implementation practices of large models in the consumer electronics and gaming industries.
united bean bag large modelreleased the first application platform in the ott industryskyworth kukai significantly improves operational efficiency
the breakthrough development of generative ai technology has led to exponential growth in media and entertainment content, and interactive forms such as voice have become more mature. against this background, the problems of high operating costs, unintelligent content recommendations, and complex system operations in the traditional large-screen industry have become increasingly prominent. therefore, the intelligent capabilities of large models have become an important starting point for enterprises in the large screen industry to break through and grow. cookaa technology, a unicorn in the ott industry with a market valuation of nearly 10 billion, is fully introducing the beanbao model to create more intelligent products and services to improve operational efficiency.
skyworth coolka technology yeliu
skyworth cookaa previously adopted a traditional manual operation model, which required high operating costs. coukai aios, the industry's first large model application platform jointly created by kukai technology and doubao model, has material production capabilities such as intelligent poster creation and intelligent short video generation. it not only greatly reduces the difficulty of operation, but also maintains the stability of material production quality. safety and high efficiency, realizing the automated operation of the whole process. ye liu introduced that based on the large model and aigc capabilities, skyworth kukai's operating costs have been reduced by 93%. at the same time, because the large model has achieved more accurate and personalized push, the ctr has increased by 15% and the conversion rate has increased by 52%.
during the cooperation, skyworth kukai combined the algorithm modeling capabilities of doubao to create an industry-leading intelligent recommendation algorithm, which can provide content based on the preferences of each user through three different push forms: topic flow, algorithm flow, and mixed flow. recommended to create a more distinctive content display format on the terminal home page, truly "guess you like it".
in response to the current problem of complex operation of large-screen systems, skyworth kukai launched the "xiaowei intelligent butler" based on the capabilities of doubao·speech recognition model and doubao·speech synthesis model, which provides users with an interactive operation method based on voice. user voice needs to perform operations such as content search, playback, and creative image generation. doubao·speech recognition model supports the recognition and understanding of more than 20 dialects, and can bring high-quality user experience to diverse users such as dialect users, the elderly and other groups. its powerful voice interaction capabilities solve the problems of traditional tvs such as difficulty in finding content, difficulty in operation, and lack of intelligence.
in addition, multiple vertical models of the doubao model family are also part of the voice solution capabilities of skyworth's kukai large-screen platform, providing users with rich functions such as intelligent content recommendations, ai news information, and ai foreign language practice in home large-screen terminal scenarios. .
based on beanbao large model + vikingdb vector databaseoptimizing game development for mobile games in china
from a technical perspective, peng liren, director of the technology center of china mobile games, shared the important role played by the beanbao large model and vikingdb vector database in the "world of sword" game project of china mobile games.
china mobile games is a leading global ip game operator. with ip as its core, it provides high-quality ip games to players around the world through independent research and development and joint research and development. the first open-world rpg "world of sword and fairy" independently developed by china mobile games around its own ip "legend of sword and fairy" will now start its final test on october 15. the game continues the essence of fairy sword in terms of story and plot. based on the 33-year setting of the fairy sword calendar, the game creates a 384-square-kilometer seamless open world consisting of the romantic and beautiful jiangnan panorama, the majestic shu mountain, the mysterious miao border and other areas. players will encounter a wide variety of creatures with different habits, go hand in hand with the classic characters of fairy sword and new original characters, and jointly explore this animistic oriental romantic fantasy world. the game also supports rich multiplayer social gameplay. players can form teams to conquer dungeons, or participate in casual competitive challenges, interact closely with strangers, expand their social relationships, and find more like-minded partners.
thanks to the help of large model capabilities, china mobile games provides players with a more immersive gaming experience. "world of sword" is based on the role-playing capabilities provided by the volcano engine doubao model. the ai npcs in the game behave realistically and with their own characteristics. with the speech understanding ability of the doubao model, players can have direct voice communication with npcs. , enriching the interactive experience between players and npcs.
in early tests, the china mobile games technical team found through comparison that the doubao model had fewer ooc (answers out of context), was less likely to be injected, and had better performance. with the deepening of the cooperation, the price of 0.8 yuan per million tokens for the doubao large model, as well as stronger model capabilities, made china mobile games decide to start fully using the doubao large model.
on the other hand, china mobile games is committed to optimizing effects through rag technology in application scenarios. in the evaluation of the model recall ability, the doubao·vectorization model performed best in mean reciprocal ranking (mmr) and top three hit rate (hit rate 3). at the same time, the volcano engine vector database vikingdb had a shorter p90 latency of 18.2ms. at the same time, its feature of supporting hourly level expansion and contraction is also very suitable for the business scenario needs of mid-range mobile games.
peng liren, director of china mobile games technology center
"currently, large models have been used in many aspects of the china mobile game project development process," said peng liren. "an efficient and trustworthy cloud service provider partner like volcano engine plays a crucial role in this process. ”
the cooperation between volcano engine, skyworth cookaa and china mobile games has enabled the application of large model capabilities in consumer electronics, games and other industries, providing users and players with diversified intelligent services. in the future, volcano engine will continue to explore and innovate, and provide more efficient, intelligent, and reliable solutions to help more companies accelerate the implementation of large models, and use ai technology to achieve business efficiency improvements and innovative upgrades.
